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@coolcatteacherwww.coolcatteacher.com

Vicki Davis

I deleted my Twitter account.I don’t mean to be paranoid but I think people werefollowing me.

70yearsTo get to 50 million subscribers

38yearsTo get to 50 million subscribers

13yearsTo get to 50 million subscribers

4yearsTo get to 50 million subscribers

50 daysTo get to 50 million subscribers

35 daysTo get to 50 million subscribers

M arketingA rtsR ecreationE ntertainment

Ain’t what they used to be either

Modern Marketing Mix

•Traditional•Digital•Social

Email Open Rates•2002: 37.3%•2005 26%•2011 17%

Banner Click Through Rates

•Mid 90’s 3%•2000’s .5%•2010 .1%

“Email, banner, and search engine results are going down except for those who have a social component”

Gary Vaynerchuk@garvyvee

Mass MediaFROMThe Age of

Social MediaTOThe Age of

Marketing-Induced Consumer-to-ConsumerWord of Mouth Generates more than

2XThe Sales of Paid Advertising

Customers Referred byOther Customers have a37

%Higher Retention Rate

25%Of people choose to engage with brands

because they want to jointhe community of brand fans

73%Of Millennials feel it is their responsibility

to help friends and family makeSMART PURCHASE DECISIONS

10%The percentage of a population holding an

unshakable belief to convincethe rest of the population to

ADOPT THE SAME BELIEF.

Brand Advocates are

70%More likely to be seen as a GOOD SOURCE

of information by people around them

A WORD-OF-MOUTHrecommendation isthe Primary factor behind20-

50%Of all Purchasing Decisions

Social MediaYOUMay not be on

ChildrenBUTYour

ARE

Social MediaYOUMay not be on

CustomersBUTYour

ARE

Social MediaYOUMay not be on

MembersBUTYour

ARE

Social MediaYOUMay not be on

BuyersBUTYour

ARE

• Business• Your Industry• The Causes You Love

M arketingA rtsR ecreationE ntertainment

The Age of the Influencer

Examine our “to be” list

before we make our

“to do” list

My secret to Tweet Success

•Helpful•Humorous•Inspiring•Entertaining•Improve people’s lives•Learn & ask questions

Man from Bangladesh on my plane

“This is your last generation of prosperity because none of you want to work. My friends and I are coming here and taking all your jobs. Enjoy

your life.”

Facts for your future

Click icon to add picture

Georgetown University Center on Education and the Workforce, December 2009

0%

20%

40%

60%

80%

100%

32

10 11 10

40

34 30 28

12

810 12

919 21 23

7 10 11 10

1917 17

There Is Growing Demand For An Increasingly Educated Workforce

Workforce job requirements, by education level

1973 1992 2007 2018

Graduate degree

Some college

HSdiploma

HS dropouts

Associate’s degree

Bachelor’s degree

Every child in the UK age 5 and upwill be taught to program

every year starting in 2014

• 90% of US Schools have No Computer Science Courses offered• We will have a 1.4 million Computer

science jobs in the next 10 years with only 400,000 qualified candidatescode.org

INNOVATEOR

depreciate

Work smarter•Twitter•Buffer app•Hootsuite

•Facebook•Scheduler

Are we shoveling coal on the Titanic?

Students have a voice

Key New & Emerging Social Networks

•Facebook•Twitter•Linked In•Pinterest

•Google Plus•Vine•Instagram•Snapchat

Do something today that yourfuture self will thank you for.

You are all influencers…

Tweet Succe

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@coolcatteacher

Vicki Davis

Join me online and learn how to have your own tweet success.