Prepared for:Voice of AmericaWashington, DC | December 1, 2009

Developed by:Leslie Bradshaw

Director of Engagement | New Media Strategies

VOA Twitter BriefingTaking [Your Use of] Twitter to the Next Level

@LeslieBradshaw

#VOAtwitbrief

@VOA_News

8 Thought Starters

2 Suggestions

18 Minutes

My pledge to you…

Eight (8) | Thought Starters

1. Do we have an overarching strategy? Spray and pray? Target? Extend?

2. Are we integrated (I mean REALLY integrated)?

3. Do we have an official company and employee policy?

4. Better yet, do we have aspirational guidelines?

5. What are our objectives? How do we measure if we’ve met them?

6. Do we monitor our brand? Competitor’s brands? Twitter in general?

7. Do we engage our followers? How? Or, why not?

8. Do we participate in memes? How? Or, why not?(e.g., #iranelection)

Ask yourselves…

Suggestion #1 | Brand Management

@VOA_News does NOT come up!

OVERALL RATING: 7 out of 10• Search Results: NOT FOUND• Tweet length: TOO LONG• Background: Branded• Name / Locale / URL / Bio: Complete• Listed: 126 (rock on!!!)• Followers : 3,181• Following: 16 (why not more?)• Lists: 0 (why not?)

OVERALL RATING: 7 out of 10• Search Results: 1st Page, 1st Position• Tweet length: TOO LONG• Background: Branded• Name / Locale / URL / Bio: Complete• Listed: 39• Followers: 2,745• Following: 3 (why not more?)• Lists: 0 (why not?)

OVERALL RATING: 3 out of 10• Search Results: 1st Page, 9th Position• Tweet length: Perfect• Background: Generic• Name / Locale / URL / Bio: Incomplete• Listed: 6• Followers: 121• Following: 159 (a bit unbalanced)• Lists: 0 (why not?)

Look! People are talking about you!

Suggestion #2 | Content

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So where do your tweets come from?

What might be some other sources?

Your People

@ Tykerman1

@ BradshawPinot

These are so cool. Please RT them once a week. Please.

Hashtags

#

Start your own, know what is trending, speak in native tongue

(origins)

(the tweet heard round the

world)

Hashtags, cont’d

Be RT’able

Keep your tweets to <120 characters

(that was 27)

Consider using cc:

This is the “new @”

Use it when you want to ping someone with your content

Multiple voices? There’s a symbol for that.

^

Use the “carrot” to “sign” tweets when there are multiple contributors

For example…

VOA_News: Our DC team is participating in a #VOAtwitbrief by @LeslieBradshaw today. ^mm

Q & A | Closing

http://SlideShare.net/LeslieBradshaw

This presentation can be found here:

Leslie A. Bradshaw

Email: LeslieB@alumni.UChicago.edu

Longer form writings, thoughts: http://lesliebradshaw.com

In the moment: http://twitter.com/LeslieBradshaw

Friends, family, colleagues: http://Facebook.com/LeslieBradshaw

Digital CV: http://LinkedIn.com/in/LeslieBradshaw

Industry PowerPoints: http://slideshare.net/LeslieAnn44 & http://slideshare.net/LeslieBradshaw

Let’s stay in touch…

Appendix| Global Data

Twitter’s Unique Monthly Visitors

United Kingdom: 2,400,000 UMVs

Brazil: 770,000 UMVs

Germany: 480,000 UMVs

India: 390,000 UMVs

France: 250,000 UMVs

Italy: 120,000 UMVs

Russia: 100,000 UMVsSource: Comscore and Trendwatching.com