Post on 18-May-2015
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Twitter for Academia (v2 Oct 2012)
@KTDigital
WHAT IS TWITTER?
Twitter is a micro-blogging platform composed of 140 character answers (tweets) to one question “what’s happening?”
WHAT DID YOU HAVE FOR BREAKFAST? …
http://www.youtube.com/watch?v=putQn89TQzc
http://www.flickr.com/photos/twitteroffice/5885172082/in/photostream/
LISTEN TO THE NOISE OF OXFORD
@UniofOxford @UnivOxford @KelloggOx @SomervilleOx @MansfieldOxford @WolfsonCollege @PembrokeOxford @magdalenoxford @StAnnesCollege @WadhamAlumni @OxfordSBS @oxfordclassics @oiioxford @oxmartinschool @engfac @TheSmithSchool @BlavatnikSchool @oxford_anthro @AshmoleanMuseum @OBGHA @OxfordTheses @OxfordCareers @oxfordpodcasts @oxfordweblearn @LTGOxford @ITLPOXFORD @oucsits3 @oucs @OxWISER @bodleianlibs @jjcollephemera @MHSOxford @radcliffescilib @TheOxStu @OxfordUnion @UniodOxfordSI @OxfordExams @OxfordGradStudy @oxcei @oxfordunishop @OxfordTalks @OpenSpires @galaxyzoo @oxford_thinking @oucunews @mobileox @ww1lit @RunCoCo @modelling4all…….
TODAY
• Is Twitter right for you?
• Creating your Twitter Identity
• Honing your Twitter Style
• Content is King
• A Twitter Strategy
Social media
THE BIG FOUR
WHAT DO YOU NEED YOUR ONLINE PRESENCE TO DO?
Starting with twitter
YOUR TWITTER IDENTITY
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Following
A WORD ON AUTO-FOLLOWS
Tweeting
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JOIN THE CONVERSATION: RT
JOIN THE CONVERSATION: @
JOIN THE CONVERSATION: #
JOIN THE CONVERSATION: #
TWITTER FOR RESEARCHERS
• Tweet your work (and link to open full / summary versions of publications)
• Tweet other’s work
• Ask questions
• Crowdsource data
• Reach out to external audiences
TWITTER IN TEACHING
• Create a course hashtag
• Ask students to identify key points of a lecture in 140 characters, display and discuss.
• Hold a ‘Tweetorial’ (c. @MarcusduSautoy)
• Tweet links to interesting articles, blogs, etc.
• Live tweet conferences / events
• Curate Lists
• 100 ways to use Twitter in Education
THE ACADEMIC CONFERENCE
• Use the conference hashtag
• Introduce each session/talk
• Boil statements down to main point
• Link to speaker resources
• Any questions?
http://inflexionadvisors.com/blog/2010/05/13/how-to-live-tweet-a-conference/
http://jeffhurtblog.com/2011/04/25/ten-tips-for-successful-conference-tweeting/
USING TWITTER IN DEPARTMENTS / COLLEGES
• Tweet outside speakers and events
• Tweet news to students
• Foster internal comms
• Connect with alumni
TWITTER FOR UNIVERSITY LIBRARIES AND MUSEUMS
• Tweet events and activities
• Tweet something we can’t find on your homepage
• Gather user/visitor feedback
• Customer service
• Create a daily/weekly feature
• Get creative!
A WORD ON AUTO-TWEETING
Twitter strategy
1. BUILD TRACTION (BUT MANAGE YOUR TIME)
2. BUILD MOMENTUM
SOCIAL NETWORKING AGGREGATORS
• Hootsuite• Tweetdeck
BACKUP YOUR TWEETS
• Twitterscribe
• Hootsuite Archives
• The Archivist
• Twistory
• RSS (Google Reader)
http://venturebeat.com/2012/09/22/6-ways-to-get-around-ifttt-for-twitter-archiving/
http://www.readwriteweb.com/archives 10_ways_to_archive_your_tweets.php
3. EXPANSION
SUMMARY IN 3
•Twitter is a conversation•Social media is a channel – it’s the content that’s important!•Relationships take time
http://www.youtube.com/watch?v=dYP-wBaqQAI
TWITTER GUIDEShttp://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/
@KTDigital