Learning to love the

“Big Blue T.”

Mickey Lonchar Creative Director

Quisenberry Marketing & Design

We’ve always been “social.”

Social Media gives us the tools to make being

“social” a lot easier.

Social Media “flips the funnel.”

The Six Stages of Twitter:

1. Denial

2. Contempt

3. Intrigue

4.Trial

5. Frustration

6. Aha!

“It’s kinda like scrolling through the Table of Contents to a great magazine, one that’s being published every minute.”

One view of Twitter:

- Luke Sullivan, aka @HeyWhipple

“Twitter is my personal submarine and periscope to the ocean of the World Wide Web...defined by my relationships to people and ideas.”

- J.P. Rangaswami

One view of Twitter:

!

!

“How the narcissistic keep in touch with the feckless.”

!- The Ad Contrarian

One view of Twitter:

What is Twitter?• “Microblogging” service; messages limited

to 140 characters.

• Ability to share links, photos, files, audio and video to those who follow you.

• Determine the community you choose to “follow.”

• Lets you follow people, news or events in real time.

• “What do you want to share right now?”

Twitter stats:

• 300,000 new users join daily.

• 8% of American adults use Twitter, 2% use it daily (6 million).

• 32% of users have 0 - 5 followers, more than 50% have <100.

• Only 29% of “tweets” generate any kind of action (RT, reply).

(Source: Nielson, December 2010)

The obligatory Twitter usage chart.

How can your business use

Twitter?

Follow industry leaders and publications.

Build a reputation as a “Thought Leader.”

Make time-sensitive announcements or offers.

Provide customer support.

Conduct a real-time search.

Expose original content to a wider audience.

Aggregate great content.

Add a social component to an event or conference.

Additional outlet for Social Media content.

Provide/discover a unique voice.

Getting started:

• Set up your account (fill out profile, select “handle,” set password, choose a background, upload a profile picture. • Listen (follow people, companies, publications or industry leaders you like). • Contribute (original content or RT). • Attract followers (online/offline media, reciprocation, quality content).

Tools that can help you make you a Twitter

black belt:

http://www.business.twitter.com

A Social Media Dashboard. (Hootsuite, Tweetdeck)

Monitor conversation feeds.

Aggregates Social Media profiles.

Built-in analytics and link shortener.

Twitter Search (advanced)

Social Media analytics.

Community manager. (www.tweetbig.com)

Recommended Best Practices.

• Give attribution.

• Thank people who mention you.

• <120 characters makes it easy to RT.

• Quality, not quantity.

• Solve, don’t sell.

• No “spamming.”

• Converse/Participate.

Resources:

• http://www.quisenblog.com/2009/10 (Social Media month)

• http://www.business.twitter.com

• http://www.mashable.com/guidebook/twitter

Questions?

Contact info:

Email: mickey@quisenberry.net Twitter: @MickeyLonchar Blog: http://www.quisenblog.com Web: http://www.quisenberry.net

For a PDF of this deck, email me at mickey@quisenberry.net.