Twitter for Business

How 140 characters has changed communications

Who is this kid?

• Mitchell Hislop• 20• I have been doing

social media for…• Cool (intl)• <codename> LINGO• www.mitchellhislop.co

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Twitter?

• Twttr– 21 March, 2006– SMS dispatch service– E.g. I am at this awesome club in SF– First message: “just setting up my twttr”

• (http://twitter.com/jack/status/20)

Twitter hits the mainstream

• Everyone could use it• Everyone knew about

it• The demographic of

users caused the change

@,#,D?

• Users drove innovation• @ replies• Hashtags• Direct Messages

Where is Twitter now?

• ~60 Million accounts• Public IM• Crowdsourcing• Business Tool• NOT a direct marketing channel

HOW CAN BUSINESSES BENEFIT FROM TWITTER?

Takeaway #1

Case Study

• Bob’s Widget Cranking Shop• @Bobcrankswidgets

3 steps for a business to use Twitter

• Join• Listen • Engage

Join

• Join Twitter– Twitter.com

• Join the conversation

Listen

How to Listen

• Set up relevant searches• Follow Influencers

3 types of CSR tweets

• Direct-negative• Direct-positive• Non-direct

Direct-NegativeUsers are reaching out to you-engage them for help, ideas, or just to fix the problem. Users want a solution in this case

Direct-PositiveUsers are happy! Thank them for their support, and ask if they have any feedback-this is a free focus group!

Non-DirectThis needs attention right now. Stand up, go to your computer, and fix it. This person wants to vent and rant-can work against you in a big way

ENGAGE PEOPLE ABOUT ANYTHING AND EVERYTHING

Twitter is a big conversation, a public IM, a cocktail party…

Things to talk about

Good Things• Brand• Company• Product• Other peoples tweets• Events happening• What you are doing• Organic, original content• RT’s

Bad Things• Only talking about Brand,

Company or Product• Shouting

I PROPOSE A CHANGEThink about it this way…

TWITTER DOESN’T MATTER

It could be any service

• It just so happens to be Twitter right now• Twitter could change tomorrow• Users will stay the same• Users will want the same

What Twitter means for business

• A paradigm shift• A new channel for interacting• A new part of your marketing mix

Contact us for resources

Any Questions? Q&A at the end.

Want to tweet about me?

@mitchellhislop

@coolintl

@codenamelingo

www.mitchellhislop.com

www.codenamelingo.com