Twitter The Jewel in the Social Media Marketing Crown - Malaysia

transcript

www.digitalvidya.com© Digital Vidya

Social Media Marketing

Workshop

twttr: The Jewel in the Social Media

Marketing Crown!

http://www.digitalvidya.com/

http://www.omlogic.com/

Key Milestones!

Twitter Basics

Open Conversations via Mention/Reply

Private Talks via Direct Message (DM)

Group Discussions via #Tag

Twitter Search

Smart Listening via Advanced Search

Twitter is now the Worlds Second

Largest Search Engine!

Google: 88 billion per month

Twitter: 19 billion per month

Yahoo: 9.4 billion per month

Bing: 4.1 billion per month

Data as per April 16, 2010 at the Chirp Conference.

After Microsoft Bing Officially Launching Real-Time Search Collaborating with Twitter, Search Engine Giant GOOGLE has Made one more breakthrough by showing its happiness in saying even they have made a deal with Twitter.

Twitter Search

http://bit.ly/dvcamp-kl

@mohdamlie

@chrissietang

@danialghazi

@shleong02

@JessieChong

@je5lyn

@maikai_tan

amadeo69

@Cinta73

Lohemily1

@kapilnakra

@karenOKD

@princessophir

@DerekChoo

@sailorvenus_nie

@hlymsteven

@donowutimdoing

@SyedHelmy

@lohemily1

@karenokd

@arunshiv21

Hennessy

@kl_tham

@kevinchen

@SalwahAziz#dvcamp

twitter.com - Exercise

• Create a Tweet mentioning(@) 4 person

in this room w/ “#dvcamp”

• RT the most interesting tweet

Other Tools - Exercise

• http://archivist.visitmix.com : Analysis

#dvcamp Tweets

• http://trendsmap.com: trending topics in

Kuala Lumpur, Malaysia

Engagement Example

Inspire others to RT

Engagement Example

Create Humour!

Engagement Example

Be a “friend” on Social Media

Engagement Example

Position your conversation style

TweetDeck Basics

Managing Multiple Conversations

What can you accomplish?

Kogi Korean BBQ Taco Truck

Blog + Flickr + Twitter - 10 people/stop to 800 people/stop

Social Media strategy has cut call centre costs by 40%.

Tweet 2 Order

Reputation Mgmt

Personal Example

Event Promotion

800+ Registrations | US$ 2500 Price

CommenTwitter

500 Mentions| 19 RTs | 181 Visits

A Strategic Approach

Let’s look at an example!

Product Promotion

Follow Create Engage

People talking about

Vodafone’s products

& services

Links to online

promotions, insider

info and discount

codes

Twitter-only offers to

reward loyalty

Check DMs and

replies regularly

Answer questions &

acknowledge

feedback

Provide info when

requested

70:20:10 Mantra

70% Tweets: Core Area

20% Tweets: Related Area

10% Tweets: Casual

Benchmark tweeples

Analyze Tweets

TweetStats.comMentionMapp.com

Thank You!

Twitter The Jewel in the Social Media Marketing Crown - Malaysia

Education