Presenter: Lori GamaTopic: The Do's and Don'ts of

Twitter

About the Presenter

Author of Become a Twitter Pro in 20 Days: a beginner’s guide to Twitter.

Helps entrepreneurs, non-profits & business owners build communities of fans, friends and followers with social networking, search engine optimization & effective web design.

One of the most listed people in Twitter and is in the elite group of people that Mashable follows in Twitter.

Personal mission: to inspire millions of people to build the life of their dreams by using the tools of the Web.

What you'll learn today

All of these tips ultimately teach you how to attract leads and eventually build business.

Have a more thorough understanding of what Twitter is all about.

Strategy about creating a perfect profile that attracts YOUR niche audience.

How to get 400 followers right away. How to craft an effective biography to attract your niche

followers.

And many, many more tips, do's and don't's.

The Do's and Don't's of TwitterWhat the heck is Twitter?

An information network. A news channel. A virtual audience during TV shows/sports events. A place for you to attract your future clients. A place for you to build relationships with VIP's.

Differences

Twitter is like a cocktail party*. Facebook is like the neighborhood block party. LinkedIn is a professional business network. Google+ is a neighborhood block party in which

you invite specific people to.

*Perry Belcher was the first to describe Twitter this way.

According to Twitter:

“Twitter is an information network made up of 140-character messages called Tweets. It's a new and easy way to discover the latest news (“what’s happening”) related to subjects you care about.”

Twitter As An Information Network:

"I just watched a plane crash in the hudson" - @

And:“There's a plane on the Hudson.I'm on the ferry going to pick up the people. Crazy.” - @jkrums

http://www.techradar.com/news/internet/10-news-stories-that-broke-on-twitter-first-719532

Can you REALLY build business with Twitter? Yes! You can get:

• More referrals/More customers

• Collaboration with highly motivated and successful people

• Ideas that inspire you to take your business in exciting directions

• Increased awareness of your brand/Free publicity for your company

• Access to huge corporations/CEO's/Founders that engage in conversations with their consumers - the kind of engaging that gets your foot in the door

• Social Capital

Did you know?

1 Billion Tweets get Tweeted every 4-5 days There are nearly 250 million tweets per day Twitter has over 100 million global active users, half of

those logging in every day Mobile usage is up over 40% quarter-on-quarter for the

last few quarters The company is currently valued at roughly US$ 8 billion

http://www.cmswire.com/cms/social-business/new-twitter-statistics-reveal-100m-monthly-active-users-250m-daily-tweets-w2s-013103.php

Let's get started...

First, I want to review the interface of Twitter so you're not missing out on some features that you didn't know were there.

Do:

Decide on your goal for Twitter:

What do you want to achieve from the time that you're about to invest in building relationships here in Twitter?

Possible answers:

Prosper so I can begin to live the life of my dreams.

Prosper so I can help myself and then be able to help others.

Become known as the go-to-person in my network, regionally, online, or both. (Not like a concierge but more like a business match-maker.)

Have a Social Network so large that even when a small percentage of people buy my products, I make thousands of dollars.

More possible goals for Tweeting: Have a social network so large that I become influential; influencing

what blogs people read, whom people follow or friend, and what products they buy.

Make new friends.

Lead a cause that contributes to the good of the world.

Collaborate with like-minded people on causes, projects, books, workshops, seminars, and webinars, etc.

Become known as “inspirational” as you inspire others to live their passion.

Establish yourself as a niche expert--THE best person to work with in your industry.

Do:

Use your real name for your Twitter “username”

Use your real headshot photo for your avatar

Carefully craft your 160-word biography

Add a custom-designed Twitter background

Messages

If you're following someone but they're not following you back: you cannot send them a message.

A message is a tweet seen only between you and the designated person but it's not private like an email is.

If you are both following each other, you can send messages to each other. But....

Don't:

Spam people (with your Tweets nor with your messages)

Don't:

Click on a link in a message if you think there's something suspicious about it. It probably has a virus attached to it that hacks into your account and sends spam from your profile to all your followers.

Don't:

Toot your own horn most of the time. If you do toot your own horn a lot, no one will

want to follow you.

Do:

Support others most of the time. Good ratio: support others 80% of Tweets and

toot your own horn about 20% of your Tweets.

Do:

Review your Messages. Click “reply,” write your message, then send it. Only that person will see your response

because this is a direct message, not a Tweet. Do not put sensitive information into a Twitter

Message because it's NOT private like email.

Don't:

Ignore people

Do:

Click on your “@ Connect” in the Twitter navigation menuto see who's talked to you or mentioned your name in a tweet.

Do:

Follow up each tweet by replying with your own tweet.

That's how you build relationships: start conversing with others.

Do:

Add a little bit of automation to save time, build a presence and be consistent.

Do:

Review who's re-tweeting you and thank them.

Do: Support others by RT-ing them:

Do:

Spend just a few minutes to stop by some of your Twitter friends' profiles and see what they've been up to by reading their tweets. Be sure to put their @name as the first word of your tweet, so people know you're specifically talking to that person and to make their name clickable.

Do:

Carefully craft your bio. Here's my friend, Andrea's

Do:

Add a Twitter background that you've had professionally designed.

Make use of the left side to add details or build on your brand message.

Make use of the right side but don't clutter it. See these great examples: @LinkedInExpert

@ChelseaKrost

Do:

Make use of this hot tip for you:

Go to Listorious.com/betterjobsearch/a-list-best-followbackers

http://listorious.com/betterjobsearch/a-list-best-followbackers

Summary

Decide on your goal with Twitter

Set up your profile with the tips I shared

Remember your manners

Be consistent

Share, support and encourage others in 80% of your Tweets

Toot your own horn in 20% of your Tweets

Figure out who your true fans are & reward them

Figure out who your potential clients are & serve them

Questions?

Have a question? Tweet me: @LoriGama or send me an email: lori@dagamawebstudio.com.

Follow me on Twitter: @LoriGama

Tweet me now & say hello!

Lori Gama

Phone: 970-378-7822

DaGamaWebStudio.com

Lori@dagamawebstudio.com