The Battle for theWorld’s Most Valuable Consumer

5%

75% 57 %

What if…

1/2%62 %943X

Amazing facts

• Average income is 55% higher• Buy 55% of all CPG• Outspend by $1 trillion• Buy 30% more new cars• Largest demographic group on the internet• Spend an average of $650/mo on technology

5%

Amazing facts

Marketing Fairy Tales

Automatic Influence

Stuck

Lifetime Value

Wannabes

The Battle for theWorld’s Most Valuable Consumer

Thank you!