Post on 12-May-2017
transcript
EDM711COMMUNICATION AT THE WORKPLACE
FACULTY OF EDUCATION, UNIVERSITI TEKNOLOGI MARA
Chapter Twelve
Types of Business Presentation
INFORMATIVE PRESENTATIONSBriefingsReportsTraining
PERSUASIVE PRESENTATIONOrganizing Persuasive MessagesTypes of Persuasive PresentationsStrategies for Ethical PersuasionTraining
GROUP PRESENTATIONApproaches to Organizing a Group PresentationPlanning Introductions, Conclusions, and Transitions in Group PresentationsDelivering a Group Presentation
SPECIAL-OCCASION SPEAKING Welcoming a Guest Introducing Another SpeakerHonoring a Person or an InstitutionGiving a ToastPresenting an AwardAccepting an AwardTraining
Types of Business Presentation
Short talks that give already interested and
knowledgeable audience the specific information they
need to do their jobs
Some briefings: to update listeners what has
happened in the past;e.g: briefings for nurses &
police officers before each shift
Some briefings: to focus on the future;
e.g: executive chef of a restaurant brief waiters about
the day’s menu specials
Briefings
Status/Progress Reports (“How’s the project going?”) Brief, clear summary of the
situation accordingly to the format as follow:1.Review the project’s purpose2. State the current status of the project (performed tasks, relevantly give credits to the people involved)3. Identify obstacles & attempts made to overcome obstacles (ask for assistance when appropriate)4. Describe your next milestone (explain steps to be taken & when)5. Forecast the future of the project (focus on ability to finish the job as planned within allocated time)
Investigative Reports“Was a customer’s complaint
justified?”“Why has our firm’s turnover
rate increased 10% in the last year?”
“Is there gender bias in our hiring and promotions?”
Final Reports
-Length & formality depending on the scope of
the tasks/projects
Feasibility Reports
Evaluates potential action steps and recommends how
the organization should proceed
“Would a bonus system increase profitability and
retain employees?”
Consists of elements as follow: 1. Introduction
(Briefly define problem & explain
consequences)
2. Criteria (Standards to be used in evaluating alternative actions) e.g: Will the course of action do what’s desired?
Can we afford it?
3. Methodology (Describe approach &
process)
4. Possible solutions (Detailed explanation of
each solution)
5. Evaluation of the solutions (Measure suitability of each solutions against the listed
criteria)
6. Recommendations (Solution that best fit
criteria)
7. Conclusion (Summarize
findings)
WHY NEED TRAINING?
Tips for delivering the training
• Link the topic to the audience (intrinsic interest)• Start with an overall picture (clear preview)• Emphasize your material’s organization (repetitions)• Cover only necessary information
• Avoid jargon• Link the Familiar to the Unfamiliar
Ministry of Finance Malaysia, The 2013 Budget, http://www.treasury.gov.my/images/pdf/budget/bs13.pdf.paragraph65
1. Define the training goal (Aim to change the way audience acts>identifying who to teach &
target results)• Train students to deliver presentation more
effectively in class (vague)• Everyone in the EDM705 will know how to
develop & organize presentation, use visual & verbal support in presentations, and agreeing to practice other presentation skills to deliver presentations more effectively (better)2. Develop a schedule &
list of resources (Design the training)
• Figure out time allocation• Identify needed staff &
physical resources • Create/purchase training
materials3. Involve the audience
(the L- factor; refer Figure 12.1)
4. Organize your presentation
(Chapter 9)
Planning a Training Program
Problem- Solution
Comparative Advantages “insurance”
Criteria Satisfaction
Motivated Sequence“closing”
Organizing Persuasive Messages
Motivational Speeches
Goodwill Speeches
Proposals
Sales Presentations
Types of Persuasive Presentations
Strategies Key ActionMaximize your credibility Demonstrates your competence
Earn the trust of your audienceEmphasize your similarity to the audience
Use logical arguments (x fallacies)
Ad hominem Reduction to the absurdEither-orFalse CauseBandwagon Appeal
Use Psychological Appeals Appeal to the needs of your audienceMake your goal realisticFocus appeals on critical audience segmentsDefer thesis with hostile audiencePresent ample evidence to support claimConsider citing opposing ideas
Strategies for Ethical Persuasion
Organizing a GPOrganizing by topic
Organizing by task
Planning a GPMini-introduction & conclusion
Delivering a GP
Prepare, prepare, prepare
• Welcoming a Guest or Group (Video 1)
Introduce yourselfIdentify group-thank themState the significance of the occasion
• Introducing Another Speaker
Briefly preview topicGive reasonsEnhance credibility
• Honoring a Person or an Institution
Tribute-chronological/topicalAccuracy of names/sensitivity
• Giving a ToastTime/be preparedBrief/inclusiveVisible/audible
• Presenting an Award
Name & nature of award/criteria of selection
• Accepting an Award (Video 2)-Sincere gratitude-Appreciation & acknowledge to
contributors-How the award would make a
difference-THANK YOU.
Video 3 (to end it)
Thank you for your time as well as attention;
Thank you.
Prepared by: Nur Afifi Binti
Zulkifli 2013669808