Post on 09-Apr-2018
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Akhil Narayan
Pooja.R
Shashank
Types of Retailing sector and its
strategy in Real Time
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INTRODUCTION :
The retail sector in India is witnessing a huge
revamping exercise as traditional markets make way for
new formats such as departmental stores,
hypermarkets, supermarkets and specialty stores.
Western-style malls have begun appearing in metros
and second-rung cities alike introducing the Indianconsumer to a shopping experience like never before.
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The Indian retail industry is the fifth largest in the
world. Comprising of organized and unorganizedsectors.
It is one of the fastest growing industries in India,especially over the last few years
Though initially, the retail industry in India was
mostly unorganized, however with the change oftastes and preferences of the consumers, the industry
is getting more popular these days and getting
organized as well
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ORGANISED :
PANTALOONS
INDIA LTD
SPECIALITY
STORES :
UNORGANISED :
KIRANA STORES :
SENTHIL STORES
TYPES :
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ORGANISED : Pantaloons
The Organised retail sector which we
visited was pantaloons Mantri Square
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Pantaloon Retail (India) Limited, is Indias leading
retailer that operates multiple retail formats in boththe value and lifestyle segment of the Indian
consumer market.
Headquartered in Mumbai (Bombay), the companyoperates over 12 million square feet of retail space,
has over 1000 stores across 71 cities in India and
employs over 30,000 people
The store size of pantaloons is around 15000 sq
ft.
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Brands at Pantaloons
Pantaloons brands
y Agile
y UMM
y Bare Denim
y Bare 7to14
y Chalk
y Rig
y Mix n match
y All
y Honey
Non-Pantaloons Brands
y Biba
y
109 Fy Remanika
y Spykar
y Lilliput
y Lee Cooper
y Indus league
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STORE EXTERIORS
y Types of exterior presentations
Exterior signs
Marquees
Banners Walk ways and entries.
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Store interiors which is emphasized on
are :
Element of store interiors
y A
tmospherey Lights
y Music
y Color
y Fragrance
y Furniture and fixtures
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Supply chain management at
Pantaloonsy Pantaloon Retail is the first company in the organized retail
sector in India to win an accredited ISO Certificate
exclusively for its Supply Chain & Logistics function.
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Customer Retention
y To survive in the tough competition all retail outlets use
different strategies to attract customers and to retain them
Events
Fests
Loyalty programs
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Events
y Toys for Joys
y Mothers Day
y Awesome Threesome
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Toys for Joys
y Donate old or new toys at Pantaloons.
y Get discount coupon worth Rs.50.
Toys for joys-Marketing plan
y In store announcements.y Put out banners at places.
y Organized a drawing competition.
y Media publicity through Big FM
y Ice breaking sessions with kids through games.
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Mother's Day Celebration
The IDEA!!
y To make their day special by surprising them at Pantaloons.
y Kids were asked to bring their mums at Pantaloons. Theywere welcome by a rose, their favorite song, message from
their kids, games, cake cuttingFUN!!
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Fests
y Pantaloons celebrate various types of fests in order to boost
sales and retain customers. The two fests that took place in
May and June are:
Denim Reunion
Formal Fest
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Loyalty Program
Benefits 7 star 5 star 3 star 1 star
Discounts on all
subsequent Purchases10% 7.5% 5%
Gift Voucher worth Rs.
200/- on new
enrolment
Upgrade Enrolment Upgrade Kit Upgrade Kit Upgrade Kit Welcome Kit
Add-on Card to Family
Members2 2 1 1
End of Season Sale
PreviewYes Yes Yes Yes
Green Channel Yes Yes Yes Yes
Green Drop Yes - around the yearYes - around the yearexcept End of Season
Sale
No No
Green Exchange 90 days 60 days 60 days 60 days
Green Service Desk Yes Yes Yes Yes
Green offers &
Promotions Yes Yes Yes Yes
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irana Retail stores
The Kirana Stores which we visited was
Senthil stores in chennai
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The Kirana store we visited was 200 Square ft
It had a range of product categories associated with the daily
requirements of masses.
These categories include branded or unbranded offeringslike coffee, tea, biscuits, toffees, shampoos, soaps, hair-oils,
grocery and edible oil (to name few categories) in addition to small
quantities of rice and wheat.
They also carried few vegetables and fruits.
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