INTERNAL RATE CARD � NOVEMBER 2019

UCLA MagazineCampus Rate Card 2019-2020MAGAZINE.UCLA.EDU

UCLA mAgAzine january 2007

Stage PresenceProfessor José Luis Valenzuela

wants the theater to teach

us about beauty, compassion,

tolerance and love.

UCLA mAgAzine july 2017

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ucla magazine JANUARY 2017

From Dusk to DawnThere’s a UCLA campus not many people see. And it only comes out at night.

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ucla magazine APRIL 2016

From Robinson to RobertsNew Dodger skipper is the latest Bruin to make baseball history

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ucla magazine october 2017

The Edge of TomorrowUCLA has transformed itself in the past decade. Meet the very model of a 21st-century university.

INTERNAL RATE CARD • NOVEMBER 2019

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DISCLAIMERUCLA Magazine will review and approve all content and advertising graphics.

AD SIZE FREQUENCY BASE RATE UCLA RATE

Spread (facing pages) 1x $12,000 $9,000 2x $11,400 $8,400 4x $10,800 $7,800 Full Page 1x $6,200 $4,650 2x $5,890 $4,340 4x $5,580 $4,030 Inside Front/Inside Back Cover 1x $6,820 $5,120 2x $6,480 $4,770 4x $6,140 $4,430 Outside Back Cover 1x $7,440 $5,580 2x $7,070 $5,210 4x $6,700 $4,840 One-Third Page 1x $1,500 $1,500 One-Sixth Page 1x $800 $800

150,000 circulation base rate. Published quarterly. UCLA internal rate is discounted 25% from base rate. Units may not resell space and must pay via general ledger entry.

ADVERTISING RATES FOR UCLA UNITS >>

Our readers are well-educated professionals, concentrated in California.

Typical Distribution (based on July 2017) 70,000 Blue, gold and life members, UCLA Alumni Association 60,000 Donors 9,500 Parents of incoming freshmen and transfers 9,500 UCLA faculty, administration and managerial staff 1,800 Conference center visitors 810 Misc (government, other institutions, licensees) Note: Member/donor ratio may shift from issue to issue

Gender: 57% male, 43% femaleAverage age: 55Geographical distribution: 82% California, 18% other U.S.

READER DEMOGRAPHICS >>

All rates rounded to nearest $10. Base rate shown for reference only. Fractional space (¼ or ⅓ page) is sold at a flat rate and may not be combined to create larger sizes. Insert, tip-in and gatefold rates on request.

INTERNAL RATE CARD • NOVEMBER 2019

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PRODUCTION REQUIREMENTS >>UCLA Magazine is printed on a web press and is perfect-bound. Material specifications/SWOP standards apply.Trim Size: 8¾” x 10⅞”Live Area: 7 ¾” x 9¾”Bleed: Add ⅛” to all sides (9” x 11⅛” minimum)Screen: 133 recommendedColor: CMYKSubmit final artwork as a high-resolution PDF (300 DPI, PDF/X-1a preferred) that includes bleeds and crop marks. No RGB or Spot Colors. Submit via e-mail (up to 10 MB) or provide a download link.

ONE-THIRD PAGE VERTICAL(one column wide)2⅜” x 9¾”

ONE-THIRD PAGE ISLAND(two columns wide)5” x 4¾”

ONE-SIXTH PAGE(one column wide)2⅜” x 4¾”

OUTSIDE BACK COVERTrim: 8¾” x 8¾”Bleed: add ⅛” to right side, left side and bottom

FULL PAGE INCLUDING INSIDE FRONT AND INSIDE BACK COVERTrim: 8¾” x 10⅞”Print Area: 7¾” x 9¾”Bleed: add ⅛” to all sides

DIMENSIONS >>

SCHEDULE FOR 2020-21 ISSUES >>

April ’20 03/18/20 12/20/19 01/21/20July ’20 05/17/20 03/25/20 04/08/20October ’20 09/17/20 07/24/20 08/03/20January ’21 12/10/20 10/01/20 10/30/20

COVER DATE

SPACE RESERVATION

ARTWORK DUE

DROP DATE*

*Drop dates approximate due to multiple mailings.

INQUIRIES AND ARTWORKUCLA MagazineDon Leddydleddy@stratcomm.ucla.edu310.794.2387

CONTACT INFO >>PAYMENTSend general ledger info to: Emerson Tatetat@stratcomm.ucla.edu

Correspondence: UCLA Magazine c/o Emerson Tat10889 Wilshire Blvd. Suite 1400Los Angeles, CA 90024