Post on 17-May-2015
description
transcript
The Title of this Presentation is a User Experience Problem.
“Microblogging Re-Imagined”
OR:
Microsharing in the Enterprise
What Are You Doing?
WHY?
What’s it DO?Connect humans
Surround self with motivating people
Cultivate relationships
Foster cohesion and affinity
Touch base with (and grow) your network
Expose ideas and talent
Flatten hierarchy
Harness: power of loose ties
Source products and solutions
Query collective knowledge
Knowledge-sharing/collaboration
News and best practices
Status, news and other alerts
Slow-motion virtual summit
Coordination of/at events
Core Principles
COHESIONBELLWEATHERAUTHENTICITYCONNECTIONSLEADERSHIPACCOUNTABILITY
Use CasesSales Teams
Event Planning
Project Status
News
Coordination
App Interface
Decentralized teams
Employee Support
Mentoring
Problem-solving
Purely Social
The User Multiface
Browser • SMS • IM • RSS reader
Clients: iPhone • Blackberry • desktop • SMS
Lifestream aggregator, Facebook, blogs
…
HOW?
Obstacle.
Getting people to engage.
Deloitte/Beeline/SNCR 2008 Tribalization of Business Studyhttp://www.slideshare.net/fgossieaux/2008-tribalization-of-business-study-quantitative
Social NetworkingImpediments
Getting started = too much to do
Participating = too little do to
Value = unpredictable
Microsharing as a UX Design Consideration
Something simple to do.
Habits based on existing needs.
Emotional motivation to engage.
Deeply engaging rewards.
The There, There.
Let’s get it started…
Content. Community. Conversation.
1) find EXISTING helpful, interesting things/people
2) map them into the system as streams of content
3) weave into existing, familiar conversation paths
Deployment Effectiveness.
Connecting with like-minded people.
Helping others.
Focus on a hot (relevant) topic or issue.
Obstacles.
Deloitte/Beeline/SNCR 2008 Tribalization of Business Studyhttp://www.slideshare.net/fgossieaux/2008-tribalization-of-business-study-quantitative
Twitter isn’t Twitter.
Enterprise Microsharing.
Laura Fitton
Pistachio Consulting Inc.
www.PistachioConsulting.comLaura@PistachioConsulting.com 800-747-1941
@Pistachio