Post on 12-Aug-2015
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UK Media Trends 2015
McMorrow Marketing and Media
UK Media Trends 2015 mcmmonline.com Source: Ofcom Media Use and Attitudes
2015 prediction: 22 hours
Time adults spend online each week (hours)
UK Media Trends 2015 mcmmonline.com Source: Ofcom Media Use and Attitudes
2015 prediction: 89%
Percentage of adults who go online
UK Media Trends 2015 mcmmonline.com Source: Ofcom Media Use and Attitudes
2015 prediction: 69%
Percentage of adults who own a smartphone
UK Media Trends 2015 mcmmonline.com Source: Ofcom Media Use and Attitudes
2015 prediction: 47%
Percentage of adults who use a tablet
UK Media Trends 2015 mcmmonline.com Source: Ofcom Media Use and Attitudes
2015 prediction: 75%
Percentage of adults with a social media profile
UK Media Trends 2015 mcmmonline.com Source: Ofcom Media Use and Attitudes
2015 prediction: 64%
Percentage of adults who use social media every day
UK Media Trends 2015 mcmmonline.com Source: Ofcom Media Use And Attitudes 2015
Which social networks are adults using (%)2013 2014
UK Media Trends 2015 Source: Ofcom May 2015
What do adults do on their mobiles (%)Video sites
TV sites
Music
Calls
Texts
Sending/receiving photos
Social Media
Instant Messaging
Sending/receiving videos
Putting vid or pics on sites
Calls or video calls over internet
Playing games on phone
Playing games online
Checking banking
Shopping
Taking photos
Taking videos
0 25 50 75 100
62
81
45
44
33
47
43
50
54
55
59
72
95
99
57
30
58
54
75
31
34
25
46
27
38
48
38
53
67
94
99
48
22
452013 2014
UK Media Trends 2015 Source: Ofcom May 2015
What do adults do on their mobiles (%)Video sites
TV sites
Music
Calls
Texts
Sending/receiving photos
Social Media
Instant Messaging
Sending/receiving videos
Putting vid or pics on sites
Calls or video calls over internet
Playing games on phone
Playing games online
Checking banking
Shopping
Taking photos
Taking videos
0 25 50 75 100
62
81
45
44
33
47
43
50
54
55
59
72
95
99
57
30
58
54
75
31
34
25
46
27
38
48
38
53
67
94
99
48
22
452013 2014
VideosMessagingCommerce
UK Media Trends 2015 mcmmonline.com Source: Ofcom Communications Market reports
Time spent on devices by adults each day2010 2011 2012 2013
UK Media Trends 2015 mcmmonline.com Source: Ofcom Communications Market report Aug 2014
2014 prediction: 230
Average minutes spent watching TV each day
UK Media Trends 2015 mcmmonline.com Source: BARB
Most watched TV show (millions)
2009 Britain’s Got Talent
2010 The X Factor Results
2011 The Royal Wedding
2012 Olympics Closing
2013 New Year Fireworks
2014 World Cup Final
2015 Eastenders*
UK Media Trends 2015 mcmmonline.com Source: RAJAR
2016 prediction: 88%
Percentage of adults who listen to the radio each week
UK Media Trends 2015 mcmmonline.com Source: RAJAR
2016 prediction: 21.0
Average number of hours spent listening to radio a week
UK Media Trends 2015 mcmmonline.com Source: BPI
Music sales (millions)/Streaming(billions)Digital Albums CD Albums Streams
UK Media Trends 2015 mcmmonline.com Source: ABC
2015 prediction: 6 mil
Total newspaper circulation (millions)