ULI Belgium Conference, May 8 , 2018 Sharon Landes-Fischer: Director of Strategy, Tel Aviv Global & Tourism

AREA: 52 SQ. KM.

WALKABILITY AND SERENDIPITY

TEL AVIV NONSTOP CITY

120 KM OF BICYCLE ROUTES

14 KM OF SANDY BEACHES

1/3 RESIDENTS BETWEEN 18-35

YOUNG, WILD & FREE

CULTURE OF DARING

UNESCO WORLD HERITAGE SITE, 2003

THE WHITE CITY LARGEST BAUHAUS CONCENTRATION IN THE WORLD

ISRAEL’S CULTURAL CENTER DESIGN MUSEUM HOLON, GREATER TEL AVIV

60 CULTURAL EVENTS EVERY DAY HOME OF ISRAEL PHILHARMONIC ORCHESTRA & ISRAEL OPERA “1 OF THE WORLDS MOST CREATIVE CITIES” GLOBE&MAIL

OF COOL”

1,748 BARS, CAFÉS & NIGHTCLUBS

“MEDITERRANEAN CAPITAL

1 FOR EVERY 231 RESIDENTS

STARTUP CITY TEL AVIV’S DNA

USP- UNIQUE SELLING POINT

STARTUP CITY TEL AVIV’S DNA

STARTUP CITY TEL AVIV’S DNA

STARTUP CITY TEL AVIV’S DNA

Tel Aviv’s Ecosystem

WHY?

NO NATURAL RESOURCES

THE STARTUP NATION

Military Service

Immigrant Society

Dare

27 Startups per km2

44% of Workforce are In Creative Occupation

57% Residents with Post- Secondary Education

TALENT The Creative Class

TECHNOLOGY TOLERANCE

THE ENTRANCE TO CITY HALL

TALENT

CITY-WIDE FREE WI-FI

80 WIFI ZONES, 200+ POINTS

TECHNOLOGY

OVER 50,000 UNIQUE SURFERS PER MONTH

TEL AVIV GAY PRIDE FESTIVAL

TOLERANCE

VISION

LANDING SERVICES INTERNATIONAL R&D

LOCAL ECOSYSTEM AND CITY VERTICALS

GLOBAL COMMUNITY & GLOBAL CONNECTEDNESS

HUMAN CAPITAL – LOCAL & FOREIGN

INVEST AND DEVELOP

THANK YOU

Our Vision

Encourage more MNC ‘s to open their R&Ds in Tel Aviv

Support and Promote - Local Ecosystem and city verticals Scale-Ups

To maintain and leverage Tel Aviv’s positioning as a global capital of business, tech and innovation

CITY HALL AS A GIANT GAME BOARD

GIANT ROMOTE-CONTROLLED INTERACTIVE SCREEN

TEL AVIV MUNICIPAL POLICY

Municipal Tax Breaks

Tel Aviv as a Beta Site Public Co-Working Spaces

Startup Committee Open Data, Hackathons

NEVE SHA’ANAN

NEW SOCIAL IMPACT HUB

ENGAGING LOCAL COMMUNITY

ADDRESSING LOCAL CHALLENGES

Global Opportunities

Global Research and Rankings

Delegations, Tours, Int. conferences

Soft Landing Services

Innovation Visa

E-SERVICES BENEFITS PERSONAL INFORMATION

“DIGITEL “: RESIDENTS CLUB & CITY CARD

A PERSONALIZED DIGITAL COMMUNICATION NETWORK

SMART TOURISM AWARD

THE MAYOR OF TEL AVIV’S

INCENTIVE

ACCESS & COMMUNITY

MEETUPS

DLD TEL AVIV INNOVATION FESTIVAL

Gala Dinner for 200 tourism executives – EatWith style

TEL AVIV’S ECOSYSTEM

Maturation of the Ecosystem

Maturation of the Ecosystem

27% experienced entrepreneurs in Israel in 2016 compared to 16% in 2010

45% decrease in number of closings in 2015 compared to 2014

Foreign R&D in Tel Aviv- Our Competitive Edge

Israel is the third most innovative country in the world in 2017

THANK YOU Landes-Fischer_s@mail.tel-aviv.gov.il