Post on 22-Dec-2015
transcript
un unFundamentals of Finance & Marketing
unFaculty of Economics and Business Administration
Presented by:
Sanjeev Nath
un unPresentation Goal
• Put in context where we are in this class– What you have covered?
• Plan the semester– Where are we going?
• How are these topics inter-related?• Approach to the class
– Your role– My role
un unSo far…
Business in aChanging World
•Goals, People, and Activities
•Different Economic Systems: Capital, Social, Communism
•Supply/Demand, Competition
•Ethics Social Responsibility
•IB: Trade, Barriers, Block/Alliance
•IB: Exp/Imp, FDI, JV, MNC Franchise, & Strategy
•IT: Managing Info, B2B, B2C, C2C
un unSo far…
Starting & Growing a Business
Business in aChanging World
•Sole Proprietorships, Partnerships, and Corporations
•Mergers and Acquisitions
•Small Businesses
un unSo far…
Quality and Competitiveness
Starting & Growing a Business
Business in aChanging World
•Managment Functions
•Types and Areas of Management
•Skills of Managers,
•Organizational Structures: Contributes to Communication
• Groups and Teams
•OM. Capacity, Lead Time, Bottlenecks, Logistics, Scheduling
un unSo far…
Human Resources
Quality and Competitiveness
Starting & Growing a Business
Business in aChanging World
•Hawthorne Effect, Maslow
•Motivation Techniques
•Recruitment, Selection, Retention, and Separation
•Turnover, Benefits, Unions
•Diversity
Example
un un
Business Process Re-engineeringContinuous Improvement/Learning Organization
Empowerment
Workout
Visioning
Cycle Time/Speed
Benchmarking
One Minute Managing
Corporate Culture
Intrapreneuring
Just in Time/Kanban
Matrix
MBWA
Portfolio Management
Restructuring/Delayering
“Excellence”
Quality Circles/TQMWellness
Decentralisation
Value Chain
‘Theory Z’
Management by Objectives
Conglomeration
T-Group Training‘Theory Z’
Brainstorming
Theory X and Theory Y
Satisfiers/Dissatisfiers
Managerial Grid
Decision Trees
1950 1960 1970 1980 20001990
Self Managing Teams
Core Competencies
Horizontal Organizations
Zero Base Budgeting
Strategic Business Units
DiversificationExperience Curve
Infl
uen
ce I
nd
exEbbs, Flows and Residual Impact of Business Fads *
1950-2000
un unMoving Forward…
Human Resources
Quality and Competitiveness
Starting & Growing a Business
Business in aChanging World Marketing
Accounting
Finance
un unInter-Connections
Accounting
Human Resources
Labor Relations
Marketing
Finance
Information Systems
Logistics/Production
Strategy
General Business
un unExample
Accounting
Human Resources
Labor Relations
Marketing
Finance
Information Systems
Logistics/Production
Strategy
A Party
un unMoving Forward…
Human Resources
Quality and Competitiveness
Starting & Growing a Business
Business in aChanging World Marketing
un unMarketing Section
Introduction
Target Market
Distribution PromotionPricingProduct
Env. Factors
•Five Types of Utility
•Marketing Concept and Functions
•Customer Relations Management
un unMarketing Section
Introduction
Target Market
Distribution PromotionPricingProduct
Env. Factors
•Target Market Strategies
•Ways to Segment a Market
•Buying Behavior
un unMarketing Section
Introduction
Target Market
Distribution PromotionPricingProduct
Env. Factors
•Developing and Classifying Products
•Product Life Cycle
•Identifying Products: Crossing the Chasm
un unMarketing Section
Introduction
Target Market
Distribution PromotionPricingProduct
Env. Factors
•Distribution Channels
•Intensity of Coverage
•Actual Distribution
un unMarketing Section
Introduction
Target Market
Distribution PromotionPricingProduct
Env. Factors
•Strategies
•Relavance of Contribution and Gross Margin
•Competition
un unMarketing Section
Introduction
Target Market
Distribution PromotionPricingProduct
Env. Factors
•Methods
•Push and Pull Strategies
•Location
un unMarketing Section
Introduction
Target Market
Distribution PromotionPricingProduct
Env. Factors
•Four forces affecting your product
un unMoving Forward…
Human Resources
Quality and Competitiveness
Starting & Growing a Business
Business in aChanging World
Accounting
un unAccounting Section
Introduction
Journal Entry
Income Statement
•Who uses Accounting, and for what?
•Double – Entry Book Keeping
•The Accounting Cycle
Balance Sheet
Break – Even Analysis
Ratio Analysis
un unAccounting Section
Introduction
Journal Entry
Income Statement
•Debits and Credits
•Importance of Understanding the Terms
Balance Sheet
Break – Even Analysis
Ratio Analysis
un unAccounting Section
Introduction
Journal Entry
Income Statement
•Creating the Income Statement
•Calculating Cost of Goods Sold
•Calculating Gross Margins
Balance Sheet
Break – Even Analysis
Ratio Analysis
un unAccounting Section
Introduction
Journal Entry
Income Statement
•Creating the Balance Sheet
•Calculating Contribution Margin
Balance Sheet
Break – Even Analysis
Ratio Analysis
un unAccounting Section
Introduction
Journal Entry
Income Statement
•Monetary and CM% Break - Even
•Step Fixed Break Even
•Blended Break - Even
Balance Sheet
Break – Even Analysis
Ratio Analysis
un unAccounting Section
Introduction
Journal Entry
Income Statement
•Using the Income Statment and the Balance Sheet to Analyse company performance and provide recommendations
Balance Sheet
Break – Even Analysis
Ratio Analysis
un un
un unQuestions
un unConsulting Question
• Your consulting firm has just been asked to examine this situation:
• An automotive retail store and garage with two stores (one located in the suburbs, the other in downtown) is experiencing difficulty.
• Market share is increasing but total profit is decreasing.
• What questions should you as to help the company start back on the right track? What recommendations would you make?