Post on 18-Aug-2015
transcript
Park Avenue Storm
Emotional Payoff :
Rational Payoff :
Key Attraction: Smells awesome which can blow your minds. Attractive Smell
Other Observations: The man is shown doing various activities like : Party, Adventure, Sleeping etc. it depicts that the deodorant can be use anytime .
Target Group: 18 – 35 , Males
Tagline: Smell Like WOW
Park Avenue Impact
Emotional Payoff :
Rational Payoff : It shows that the consumer will be active and fresh throughout the day.
Key Attraction: 4 Times more perfume. Fragrance Lock Technology.
Other Information: Shows various activities in a day of a business man to depict that the perfume is for that particular T.G
Target Group: Age: 25 to 35
Tag Line: Keeps you going like nothing else.
Park Avenue Cool Blue
Emotional Payoff : Humor and Expressions of the model.
Rational Payoff :
Key Attraction: Different backgrounds that are shown to emphasis over different activities and also the mild humor.
Other Observations: Trying to make the consumer understand that the product can be used in every fun-filled activity that a person generally does.
Target Group: 21 to 40 , Male
Tagline: Zara Sungh Ke To Dekho
AXE
Emotional Payoff : The atmosphere is too attractive and has a bit of romantic touch in the ad
Rational Payoff : comes in 7 different flavors .
Key Attraction: The music and Model are the key attraction in this ad
Other Information: New arrival – Signature which lasts long as it has more perfume and gas.
Target Group: Age: 25 to 35
Tag Line: Don't fade away
Nivea Men Fresh Active
Emotional payoff: Arjun Rampal is the brand endorser of the product who urges the man on the move to apply the deodorant for a fresh start
Rational payoff: Success, fame and female attention cannot be acquired by merely using a deodorant, hence Nivea Fresh Active only promises a rejuvenating start for a man
Key message: Freshness is assured via usage of the product
Tagline: It starts with you
TG: Age 21-30 (Male)
Old Spice Deodorant
Emotional Payoff : Millind Soman is the brand endorser for the product who reveals in the TVC that you don’t need medals and achievements to prove your manhood. Spraying Old Spice makes one feel manly
Rational Payoff : 4 variants of the product are available
Key Attraction: : Celebrity Milind Soman and his style of speaking.
Other Observations:
Target Group: Above 35 , Male
Tagline: Smell Mantastic
Yardley
Emotional Payoff :
Rational Payoff :
Key Attraction: Katrina Kaif as the Brand Ambassador
Other Observations: It depicts the quality of fragrance that it has. Gives user an attitude of a celebrity.
Target Group: All age groups , Female
Tagline: My Yardley, My Fragrance
Fogg Blue
Emotional Payoff :
Rational Payoff :
Key Attraction: The environment and Background gives the Aqua touch to the advertisement. Clear Blue Water gives a refreshing view.
Other Observations: It also tries to make us understand that men ca do anything to get his favorite Fogg Blue Deo.
Target Group: Age: 21 TO 35 , Male
Tagline: Live the Day.
Fogg Black
Emotional payoff: Premium deos for men in black
Rational payoff: 6 variants of the pack
Key message: Launch of the black collection of Fogg Deos
Other observations: Packaging of the product is different from the regular Fogg Deodorant
Tagline: NA
TG: 21-30 , Male
Fogg Pearl
Emotional Payoff :
Rational Payoff :
Key Attraction:
Other Observations:
Target Group: Age:
Tagline:
Beer Shampoo
Emotional Payoff: Shows “Beer” as an ingredient which attracts the consumer’s mind.
Rational Payoff : Emphasis Upon Strength Silky and Long hair.
Key Attraction: Silky and Bouncy hairs of the male model.
Target Group: people with long hair (male)
Tagline: “Cheers to Man Hair”
Clinic Plus
Emotional Payoff: a scene of a rural tradition of mother struggling for sending her daughter to school is shown. She has to go through so much hardships.
Other Information: In the last the TVC relates the ad with “Strength” thus focusing on the strength of the shampoo.
Key Attraction: Promoting the Product indirectly through a cause of education for all
Target Group: Every age group ,Female
Tagline: “M se ma , Ma se Mazbuti”
Clinic Plus Kids
Emotional Payoff: Attracts the kids through animated cartoon video. The girl is shown as a brave Chulbuli who loves to play all day and shampoos daily.
Targets children
Garnier Fructis - Triple Nutrition
Rational Payoff: Enriched with the goodness of olive, almond, coconut oil and fruit vitamins.
Key Attraction: Alia Bhatt as main cast. Her silky and long hair that is shown in the TVC.
Target Group: 21 to 40 (Female)
Tagline: Take Care