Understanding the Unique Social Network, Twitter

Sponsored by: MDeverywhere, Inc. Presented by: Anthony P. Zarro, Founder, Drive Action Digital

July 11, 2013www.mdeverywhere.com 631-232-4260

www.driveactiondigital.com 862-200-5217

What is Twitter?

Twitter is an online social networking service & microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".

•Created in March 2006 by Jack Dorsey•Launched in July 2006•Over 500 million registered users as of 2012•Generating over 340 million tweets daily•Handling over 1.6 billion search queries per day

Twitter has become one of the ten most visited websites on the Internet, and has been described as “the SMS of the Internet”.

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Twitter vs. Facebook

• Understanding the core differences between these two social networks may just be the key to a successful strategy

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Facebook is about friends & relationships

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Twitter is about content & information

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Facebook is about sharing

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Twitter is about thought leadership

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Facebook is about community

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Twitter is global

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Facebook builds loyalty

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Twitter builds influence

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Facebook has a news feed of friends

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Twitter has a news feed of information

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TIPS TO GET STARTED

What’s in a tweet?

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Your profile description

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Use Twitter’s “Who to follow” feature

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Popular Category follow suggestions

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Follow Industry Leaders

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Follow organizations

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Follow the influential

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Have a destination such as a blog

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Follow #conversations

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Make Lists

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DOCTORS USING TWITTER

@kevinmd

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KevinMD.com article

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Article on KevinMD.com1.Stays up to date on news and info2.Shares ideas & learns from others3.Helps his patients4.Has fun with it

Tidbit from the article:•follow accounts of official medical associations, such as:

• AAP @AmerAcadPeds• AAMC @AAMCToday• JAMA @JAMA_current)• The Lancet @TheLancet

TWITTER TIDBITS

Some things we should know

• Twitter is very reciprocal• Behave the way you want your

audience to behave• Short, sweet & to the point• Train your audience with your

messages• Leverage your mobile device• “Stay in the now”

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Key strategy components

• What is the objective?• Define the personality• What is the tone?• Who is my audience?• What information should we share?• Who will manage the account?

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TOOLS TO HELP

The Tweeted Times

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Paper.li

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Tweetdeck

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THANK YOU