Post on 06-Sep-2014
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Understanding Your Circles Of Influence
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What is Social Media? Circles of Influence Model 3 Keys to Social Media The Big 5+1: LI, FB, T, B, V & G+ The Ones to Watch Online Marketing Model Details of the Big 5+1 How to Keep Up Getting Results Resources
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks
Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy, and permanence.
Social media has positive effects such as allowing the democratization of the internet while also allowing individuals to advertise themselves and form friendships.
1. Be Interesting2. Content is King3. Give to Get
How to do you get recognized and acted upon it in all of the noise?
LinkedInFacebookTwitterBloggingVideoGoogle+
Details to Come
InstagramPinterestYelpMeetUpSocial CamDrop Box
Web Site
Blog
LinkedIn Facebook
You Tube
LinkedIn www.LinnikedIn.com
Complete Your Profile
An Effective Summary
Add a Photo (It’s About the Relationship)
Join Groups
Add URLs to each section
Your Company Page▪ Use the Same Company Name
www.Facebook.com
Complete Your “About” (like a LinkedIn Profile)
Time Line
Add Pictures & Video
Company Page
▪ Regular Updates
▪ Rich Media
Twitter www.Twitter.com
Research▪ Single Search: http://search.twitter.com
▪ Search for key word + Twitter
Publish▪ Post from Twitter or phone
▪ Follow
▪ Listen
▪ Multiple Post: www.hootsuite.com
Blogging
Similar to Journals with Comments
www.WordPress.com
www.blogger.com
“Long Form Content”
Great for Q&A, FAQ
Link to Social Media
Use Pictures & Video
Video
www.YouTube.com
Create Your Own Video
“Favorite” Videos you Like
Post on social Media
Build Your Own YouTube Channel▪ Search You Tube to see how
Google Plus
www.Plus.Google.com▪ aka Google+ and G+
SEO Reasons▪ Link your Google+ page to your web site
Claim Your digital Real-estate
2nd Larges Social Media Network as of Jan 13
www.HootSuite.com Set up your Social Command Center Use The Share button Link Social Media Sites, But… Editorial Calendar Voice Mail to Email to Post Who answers the phone?
1. Decide on Your Goals and Intent. 2. Determine the Right Tools for You.3. Build Your Brand’s Personality.4. Content is King!5. Use Key Words.6. Link Resources.7. Build Your Community.
It’s all about relationships !
Socialnomics by Erik Qualman Inbound Marketing Brain Halligan & Dharmesh Shah Social Media 2.0 by J.R. Atkins Mashable (Blog on Social Media Trends) HubSpot (Content Marketing Specialist)
Thank you for attending:
Understanding Your Circles Of Influence
What do I do?1. Conference Presentation2. Executive Briefings & Workshops3. Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
Download this presentation at:
www.SlideShare.net/JRatkins