Post on 05-Apr-2017
transcript
Understanding Your Metadata's Journey
Joshua Tallent @jtallent
History.com
Wikimedia
Wikimedia
Wikimedia
Pexels
Wikimedia
WHAT IS AT STAKE? Pexels
A TALE OF TWO BOOKS Pixabay
Description Author Bio Excerpt Reviews
INTERNAL METADATA FLOW Google
Pexels
Unsplash, Natalie Fox
Unsplash, Eric Rothermel
EXTERNAL METADATA FLOW Pixabay
History.com
Pexels
2/1/2017 Retailer
Publisher
M. Night Shyamalan
Retailer Shamalan
Publisher
Retailer Publisher
Wholesaler
Data Aggregator
Shamalan
Retailer Publisher
Delay Wholesaler
Data Aggregator Delay
Shamalan
Retailer Shyamalan
Publisher
Delay Wholesaler
Data Aggregator Delay
Retailer Shamalan
Publisher
Delay Wholesaler
Data Aggregator Delay
Retailer Publisher
Delay Wholesaler
Data Aggregator Delay
Shyamalan
Retailer Shamalan
Publisher
Old Distributor
Delay Wholesaler
Data Aggregator Delay
Retailer $0.99
Publisher
Other Retailer
Delay Wholesaler
Data Aggregator Delay
YouTube
of publishers manually check their metadata
of publishers say their metadata is altered
Columbia Pictures Corporation
Cookie Jar Entertainment Inc.
EXAMPLE TIME! Pixabay
GAM019000 GAMES / Activity Books (incl. Coloring Books)
Childrens » Activities » Coloring Books
US Arts & Photography > Drawing > Coloring
Books for Grown-Ups > Flowers & Landscapes
Canada Humour & Entertainment > Puzzles & Games
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Contributor Roles
1. Amazon
2. Barnes & Noble
3. Indigo (Canada)
4. Books-a-Million
5. IndieBound
Wk1 Wk2 Wk3 Wk4 Wk5 Wk6 Wk7 Wk8 Wk9 Wk10 Wk11 2015 1,047 788 922 818 759 1,171 1,559 2,056 2,949 5,647 6,043 2016 637 669 683 937 774 1,066 1,525 3,164 5,366 8,660 11,740 % -39% -15% -26% 15% 2% -9% -2% 54% 82% 53% 94%
-60%
-40%
-20%
0%
20%
40%
60%
80%
100%
-
2,000
4,000
6,000
8,000
10,000
12,000
firebrandtech.com/keywords
Conclusion
1. AUTOMATE ALL THE THINGS
2. TARGET YOUR TARGETS
3. FOCUS ON QUALITY
4. GIVE IT MORE POWER
5. RETURN TO YOUR DATA
Joshua Tallent Director of Outreach and Education
joshua@firebrandtech.com 978-225-2757
www.firebrandtech.com @jtallent @firebrandtech