Post on 27-Jan-2015
description
transcript
#socaluxcamp @jeannelking
Understanding your Target User...the Visual Thinking Way!
Jeannel King Stick Figure Strategist
www.jeannelking.com @jeannelking
31 May 2014 #socaluxcamp
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
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#socaluxcamp @jeannelking
!
#socaluxcamp @jeannelking
§ Explore principles of visual and people-centered thinking
§ Simple and effective tools § Practical, hands-on
application of the tools and lessons throughout the workshop.
§ Confidence to use these tools with your team once back at the office.
#socaluxcamp @jeannelking
Ecosystem
Empathy
Map
?Storyboard
#socaluxcamp @jeannelking
Exploring the Ecosystem
#socaluxcamp @jeannelking
Ecosystem
Who are the Cool Cats in your Neighborhood?
#socaluxcamp @jeannelking
Ecosystem
#socaluxcamp @jeannelking
?
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\
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T.U.
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T.U.
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T.U.
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T.U.
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T.U.
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T.U.
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T.U.
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T.U.
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T.U.
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Your Turn!
T.U.
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Ecosystem Insights
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Getting to Know our Target User
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Empathy
Map
What’s a “Day in the Life” like for this Cool Cat?
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Empathy
Map
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Name: Job Title:
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Name: Tom Job Title:
Think
See
Say
DoFeel
Hear
#socaluxcamp @jeannelking
Name: Tom Job Title:
Think
See
Say
DoFeel
Hear
#socaluxcamp @jeannelking
Name: Tom Job Title:
Think
See
Say
DoFeel
Hear
#socaluxcamp @jeannelking
Name: Tom Job Title:
Think
See
Say
DoFeel
Hear
Meow!
Stop that meowing!
Such a
handsome
kitty!
Dude, my name is Tom!
#socaluxcamp @jeannelking
Name: Tom Job Title:
Think
See
Say
DoFeel
Hear
Dude, my name is Tom!
#socaluxcamp @jeannelking
Your Turn!
Name: Tom Job Title:
Think
See
Say
DoFeel
Hear
Dude, my name is Tom!
#socaluxcamp @jeannelking
Persona Insights
#socaluxcamp @jeannelking
Applying our Insights for Action
#socaluxcamp @jeannelking
How can you best serve this Cool Cat moving forward?
?Storyboard
#socaluxcamp @jeannelking
?Storyboard
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
?
#socaluxcamp @jeannelking
?
#socaluxcamp @jeannelking
Your Turn!??
#socaluxcamp @jeannelking
Action Insights
#socaluxcamp @jeannelking
To Recap...
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
Ecosystem
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
Empathy
Map
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
?Storyboard
#socaluxcamp @jeannelking
§ Explore principles of visual and people-centered thinking
§ Simple and effective tools § Practical, hands-on
application of the tools and lessons throughout the workshop.
§ Confidence to use these tools with your team once back at the office.
#socaluxcamp @jeannelking
Q&A
#socaluxcamp @jeannelking
Thank you!
jeannel@jeannelking.comwww.jeannelking.com