Post on 29-Mar-2015
transcript
UniMás LaunchOOH Images
Local OOHObjective:
Build incremental reach & awareness in key marketsCreate base/foundation OOH plan
Rationale:Media not covered by Univision On-Air and sister supportOOH heavy quintile index is above average: 103 Target drives an average of 139 miles each a weekTarget shows considerable interest in advertising on:
o On buses/trains: 148 indexo On phone booths: 175 indexo Billboards 114 index
Tactics:Flight Date: January 7-February 6, 2013Estimated Impressions: 155.0MMLA, NY, Miami:
o Cover general areaso Heavy-up in Hispanic neighborhoods
*Source: MRI2
60 King Buses4 Digital Billboards2 Bulletins
Estimated Impressions: 11,636,234
King Buses
Digital Billboards LeJeune & NW 7th StStatic Billboards SW 8th St & 17th Ave
Miami, FLTotal OOH Placements & Examples
3
Vinyl Bulletins I95 South & N/O Flagler St. (Close-up and wide-angle view)
Miami, FLExamples Continued
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Vinyl Bulletins 161 Street E. River Digital Billboard Lincoln Tunnel
Urban Panels
New York, NYTotal OOH Placements & Examples
33 Urban Panels124 King Buses170 Phone Kiosks1 Digital Board3 Bulletins
Estimated Impressions: 39,575,513
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King Buses
Phone Kiosks
Static Billboards Midtown Tunnel/23rd St.
New York, NYExamples Continued
6
Premiere Squares
Bulletins (N- 405 Freeway across from Univision)
Bus Backs
Los Angeles, CATotal OOH Placements & Examples
60 30-Sheet Billboards65 Bus Shelters8 Premiere Squares13 Bulletins134 Tail Bus Backs
Estimated Impressions: 96,015,245
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Bus Shelter (interior view) Bus Shelter (exterior view)
Los Angeles, CAExamples Continued
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