Post on 09-May-2015
transcript
Unitec – Your online profile
The Internet – Your Path to Success
• Realestate.co.nz – a background
• Your Online Profile
- Group Activity
• Your Listings
- Lab Work
But first, who is realestate.co.nz?
Over 440,000 people looking / mth
Over 316,000 ‘clicks’ to industry sites / mth
Over 25,000 emails to industry / mth
Leader in International Traffic
Clear leader in Specialist Real Estate
Clear leader in Residential Real Estate
So...what is an online profile?
• To provide a credible trusted
reference check
• To showcase your expertise
• To help build your reputation
• To be found where the
buyers are looking
•But mainly – TO GET YOU
MORE LISTINGS
Why YOU need an online profile?
Edging ever closer to 100% online search
Close to 3hrs per week spent online…
New Age of Communication
Be Found!
Who can I trust to market my parents house in Tauranga?
Who seems to be the local expert in selling city apartments?
Before Simon comes round tomorrow to appraise the house, let’s review his profile.
Who seems to be the best real estate agent in Kingsland?
What do people find when they Google you?
GOOGLE YOURSELF! Make sure it is contextual to Real Estate!
Realestate.co.nz Profile
Login / sign up / profile yourself
Build your profile – free of charge
Featured Agent
• Cost effective marketing
• Massive coverage
• Targeted audience
• Working for you 24/7
• Perceived to be the best
• Secure more listings
• Increase your sales
Visibility in Google = Power!
Agent Voices
Set up Email Alerts for your area and keep track of potential new listings......
What are your competitors listing?
Conference 2010!
ACTIVITY 1.0
1.01 Group Activity:a) 5 key points on Realestate.co.nzb) 5 things that constitute an online profile
IN LAB1.02 Set up an email alert for your area
1.03 Find:Unconditional BlogNZ Property ReportAgent Voices
Unitec – Profiling your listings
What are the buyers looking for?
Get the basics right!
Address
Price
Maps
More images
Larger/high quality images
TELL A STORY!
MAKE YOUR LISTINGS STAND OUT!
What not to do!!
What not to do!!
Photos are so important!
Power up your Listings...
1. Vendor Paid Marketing - $250
2. Two Week Campaign – ideal for lead up to Tenders/Auctions!
3. 10 x the traffic!
4. Limited to just 3 premium spots per suburb.
5. Rotates 6 spots on Home Page
6. Rotates 3 spots on District Page
....and make them a feature
Compare two similar listings
Compare two similar listingsSta
ndar
d
Featured
Standard Listing - views after 1 month
217 views
Featured Listing - views after 1 month
1855 views
Impress your Vendors...
... Get them more buyers!
... Show them how many potential buyers are looking at their home!
... and where they come from
ACTIVITY 2.0
IN LAB2.01 Add a property to ‘My Property’
2.02 Find:Listing Statistics
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