Post on 06-Jul-2018
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UNITED MOTORS
LANKA
Presented by:
Dhanukrishan Srikanthan
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United Motors Lanka PLC, one of the oldestautomobile companies in Sri Lanka hasbeen in existence for over years, UML,!hich is "uoted on the stock exchan#e, hasbeen ranked amon# the top $% companiesin Sri Lanka over the last fe! years as !ellas bein# ranked amon# the top &%% most
respected entities in country' (ecently thecompany !as also ranked amon# the)usiness *oday top +$ companies in SriLanka'
Introduction
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MISSION
*o be the best company in Sri Lankathrou#h diversication !hilst maintainin#the leadership position in the transportindustry'
VISION
*o deli#ht and make lifelon# relationships !ith ourcustomers by providin# hi#h "uality products, servicesand transport solutions usin# state-of-the-art technolo#y
and developin# a team of people !ho are committed toexcellence !ith the hi#hest level of inte#rity throu#h acorporate culture that encoura#es participativemana#ement to create a socially responsible corporateentity, !hilst ensurin# optimum returns to shareholders'
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VALUES
•.ur customer and our business•.ur people are the most valuableassets
•.ur style of mana#ement !illencoura#e employee involvementand a positive !ork attitude•.ur principals / suppliers areessential to our business
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*he brands marketed by the #roup throu#h sole distributorshipsinclude Mitsubishi passen#er and 0uso commercial vehicles from 1apan, *2S t!o and three !heelers from 3ndia, Perodua compact
cars from Malaysia, 1MC commercial vehicles, D0S4 Mini trucks and5otye compact SU2s from China, 6okohama tyres from 1apan, 14tyres and Mak lubricants from 3ndia and 2alvoline lubricants and7a#le .ne car care products from US8'
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Mitsubishi Motors Corporation is a
multinational automotive manufactur
er head"uartered in Minato,
*okyo, 1apan'
3n +%&& Mitsubishi Motors !as the
sixth bi##est 1apanese automaker
and the sixteenth bi##est !orld!ide
by production'
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•Perodua mainly produces
minicars and superminis and does
not have models in the same
market se#ments as Proton'
• *hey do not desi#n or en#ineer
their main components, such as
en#ine and transmission, in house'
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• 1ian#lin# Motors Corporation Limited
abbreviated 1MC is a Chinese automobile
manufacturer'
• *he company has operated a
commercial vehicle oint venture !ith
0ord Motor Company since &;;
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•Don#fen# Motor Corporation is
a Chinese state-o!ned
automobile manufacturer
head"uartered in =uhan, China'
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•5otye 8uto >o?cially 5otye
3nternational 8utomobile *radin# Co',
Ltd'@ is a privately o!ned Chinese
automobile manufacturer based in 6on#kan#, 5heian#, China'
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•MA is a )ritish automotive mar"uee
re#istered by the defunct MA Car
Company Limited, a )ritish sports car
manufacturer be#un in the &;+%s as a
sales promotion sideline !ithin = (
MorrisBs .xford city retail sales and
service business by the businessBs
mana#er, Cecil 4imber
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•Brilliance Auto Group >o?cially
uaChen Aroup 8uto oldin# Co', Ltd'@ is
a Chinese automobile manufacturer
head"uartered in Shenyan#, Liaonin#,
China'
•3ts products include automobiles,
microvans, and automotive components'
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• *2S Motor Company is also the +nd lar#est
exporter in 3ndia !ith exports to over %
Countries'
• *2S Motor Company Ltd >*2S Motor@,
member of the *2S Aroup, is the lar#est
company of the #roup in terms of sie and
turnover, !ith more than +'E crore customers
ridin# a *2S bike'
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•Simoni US8, 3nc' is an 8merican
manufacturer of automobile and
anitorial cleanin# products'
•' *he ori#inal Simoni Company !asfounded in &;&%, makin# it the oldest
car care brand in the United States'
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•2alvoline 3nstant .il Chan#e is a
company !hich provides preventative
maintenance services for many
diFerent types of automobiles'
• *hese services include oil chan#es,
antifreee chan#es, diFerential Guid
chan#es, batteries, belts, fuel system
cleanin# service, li#hts, !ipers and
transmission Guid chan#es'
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• *he 6okohama (ubber Company is a tire
company based in *okyo, 1apan'
• *he company founded and started in &;&<
in a oint venture bet!een 6okohama Cable
Manufacturin# and )'0' Aoodrich'
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8ccordin# to Philip 4otler, HMarketin# Mana#ement is the process ofplannin# and executin# the conception, pricin# and promotion and
distribution of #oods, services and ideas to create exchan#es !ith tar#et#roups that satisfy customer and or#aniational obectives'I
DEFINITION
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Obecti!e" o# Mar$etin% Mana%e&ent
Creatin# Je! Customers'
Satisfyin# the Jeeds of Customers'
7nhancin# the Protability of )usiness'
(aisin# the standards of livin# People'
Determinin# the Marketin# Mix'
Mar$etin% At United Motor" (L)
Paper 8dvertisement
.nline/Di#ital Marketin#
.nline Promotion
(oad Side )illboards:
Promotion
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Paper 8dvertisement
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.nline/Di#ital Marketin#
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.nline Promotion
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HThe art of planning and directing overall militaryoperations and movements in a war or battle.I
DEFINITION
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Business Strategy In Automobile Industry
•The automotive industry is facing new and pressing challenges.
• Globalization, individualizations, digitalization and increasing competition are
pressing the face of the industry.
• In addition, increasing safety requirements and voluntary environmental
commitments by the automotive industry have also contributed to the changes
ahead.
•Only those companies that find new ways to create value will prosper in the
future.
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STRENGT*STRENGT*
S+OT Anal,"i"
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Strate%ie" at United Motorulti Brand
fter Sale
igital Mar!etingraining # evelopment
nvironmental &oncern
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HBusiness communication is the sharing of information between people within and outside the organi'ation that is
performed for the commercial benefit of the organi'ation. (tcan also be defined as relaying of information within a
business by its people.I
DEFINITION
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Business Communication done at United Motors PLC:
Face/to/#ace inter!ie-
E&ail
Telep0one
Li"tenin%
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• *he Aroup suFered a setback durin# thenancial year under revie! as a result of theirinability to cater to the demand for ourproducts as some manufacturers focused theirattention on ne! development'
•8s a result of these supply constraints, thecompany !as unable to capitalie on themarket potential'
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• *he Aroup revenue !as (s' 1234 Bn!hich !as a decline of K'$ compared tothe previous year'
•Jet prot after tax !as (s' &'+ )n forthe year under revie! and !as a declineof +&'$ compared to the previous year'
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• *he year under revie! brou#ht !ith it ne!challen#es as !ell as ne! opportunities tothe UML #roup'
•Despite a challen#in# year, the Arouprecorded prots of R"3 1356 Bn in thenancial year under revie! !hich, althou#ha drop from the (s' &' billion prot recordedin +%&/&K, still denotes an expansion in keybusiness areas under challen#in#circumstances, can be considered as a
satisfactory achievement'
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)The department of a business or organi'ation that deals
with the hiring* administration* and training of staff.+
DEFINITION
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Recruit&ent.
H(ecruitment is the process of
searchin# for prospectiveemployees and encoura#in# themto apply for obs in anor#aniation'I
DEFINITION.
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•(ecruitment is the process that helps in takin# decision
!hether the applicants are suitable for the ll the vacancyor not' • *he e?cient process of recruitment may be helpful todescribe- a@ =hat resources you !antN
b@ =hat resources are availableN c@ =here and ho! can they be foundN
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OSES AND IM(ORTAN)E OF RE)RUITMENT.
Determine the present and future re"uirements ofthe or#aniation'
3ncrease the pool of ob candidates at minimumcost'
)e#in identifyin# and preparin# potential obapplicants'
Search for talent #lobally and not ust !ithin thecompany'
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FACTORS AFFCTI!" RCRUITM!T
1, (-T%-A/ 0A&TS• ecruiting policy•Temporary and parttime
employees•ecruitment of local citi'ens•%ngagement of the company
in 4• &ompanyOs si'e•&ost of recruitment•&ompanyOs growth and
e5pansion.
2, %6T%-A/ 0A&TS•Supply and emand
factors•7nemployment ate•/abormar!et conditions•4olitical and legal
considerations•Social factors•%conomic factors•Technological factors
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SOURCS OF RCRUITM!T
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SELE)TION
)Selection is the process of pic!ing individuals who have
relevant 8ualifications to fill 9obs in an organi'ation. The basic purpose is to choose the individual who can most
successfully perform the 9ob from the pool of 8ualified
candidates.+
DEFINITION.
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T#e Pur$ose o% selection :
is to pic! up the most suitable candidate who would
meet the re8uirements of the 9ob in an organi'ation best* to find out which 9ob applicant will be
successful* if hired.
Selection $rocess:
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Selection $rocess:
1, eception
2, Screening (nterview
3, Application Blan!
", Selection Testing
$, Selection (nterview
;, Medical %5amination
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Or%ani7ational Structure o# United Motor" (L)
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•Broadly refers to a computerbased system that provides managers with the
tools to organi'e evaluate and efficiently manage departments within anorgani'ation.
%5amples f M(S:SA4
Microsoft ynamics -A>%2 Shop System(ntacct
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MIS At United Motors PLC
7nited Motors /an!a 4/& uses SA4 information systems to run their day to
day business operations right from basic inventory management to sales #
administrations.
is a ?erman multinational software corporation that ma!es
enterprise software to manage business operations and customer relations. SA4
is head8uartered in @alldorf* Baden@rttemberg* ?ermany* with regional
offices in 13 countries.
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SAP &ealer Management System helps in
The SA4 ealer Business Management for Automotive
pac!age provides a fle5ible solution with robust functionality
and realtime data.
(t lets you streamline your business* improve employee
efficiency* and build more profitable customer relationships.
ptimi'ing &ustomer 0acing 4rocesses.
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4rofit by being customer focused
•SA4 ealer Business Management for Automotive includes
customer management functionality to ma!e your business more
customers centric.
•Also* you can focus on sales and service* while controlling cash
flow and simplifying business processes.
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(ntegrating Services # 4rofits
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ealer Business Management
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%ducation
•Scholarships for students at @i9ayabha &ollege.• Scholarships for Moratuwa 7niversity•Scholarships for disable soldiers children of
special forces•School bag distribution
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*ealt0care•Spectacle distribution for kids !ith vision disabilities at !iayabaschool, Arandpass•7ye inspection, spectacle distribution Q environmental protectionart for kids at 4andy•Medical e"uipment for peradeniya hospital
•7ye inspection at matara'
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