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BEEHIVE PROJECT DISSEMINATION & EXPLOITATION INITIATIVES: UNIVERSITY OF CEBU
DISSEMINATION
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46Internal stakeholders
548students
113External stakeholders
4Disseminated the PH National Benchmarking Report using newsletter and email campaign.
BEEHIVE MOOC
BEEHIVE Project PresentationIntroduced and presented the BEEHIVE Project to the Vice-Chancellors, Deans and Program Heads of all campuses during the New Curriculum Planning Session.September 2017
BEEHIVE Mini- ConferenceWith Christina Armutlieva as the guest, a mini-conference was organized to discuss the BEEHIVE Project and its opportunities for the University of Cebu. The conference was attended by decision makers and senior leaders of the university,October 2017
BEEHIVE MOOC Dissemination to the DeansThe BEEHIVE MOOC was presented to all the college deans to get their buy-in and support in terms of the MOOC learners and testers from UC.
November 2017
BEEHIVE PROJECT PROMOTION TO THE UC COMMUNITY
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BEEHIVE College CampaignsThe college deans cascaded the BEEHIVE Project information to their respective faculty members, and students.December 2017 – January 2018
BEEHIVE Swags Design ContestThe competition created awareness of the BEEHIVE Project through a design competition. The winning entry served as the official design for the BEEHIVE swags. January 2018
BEEHIVE Campus CaravansThe campus caravans were organized in 3 different UC campuses. The event promoted the BEEHIVE project to the UC students and served as an avenue for the MOOC registration.February 2018
BEEHIVE PROJECT PROMOTION TO THE UC COMMUNITY
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BEEHIVE Swags Design Contest(Jan. 4 – 23, 2018)
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http://bit.ly/beehiveswagscontest
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3campuses
3Guest Entrepreneurs
743 Total Attendees
10BEEHIVE Campus Caravans
BEEHIVE Campus Caravan
BEEHIVE Project Orientation11
BEEHIVE Campus Caravan
Inspirational Talk by a Guest Entrepreneur
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BEEHIVE Campus Caravan
Fireside Chat with the Guest Entrepreneur
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BEEHIVE Campus Caravan
Ask an Entrepreneur14
BEEHIVE Campus Caravan
MOOC Registration15
BEEHIVE MOOC Pilot Testing
▸90 testers▸3 UC campuses ▸April 3, 5 & 10, 2018
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GABBEEProject MascotCustomer Service Representative
15 inquiries from http://bit.ly/AskGabbee6 newsletters to 743 UC students79 emails about the BEEHIVE MOOC
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1st Philippine Technology Business Incubator Summit
Nov. 24, 2017
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UC ICT CONGRESS
Feb. 23, 2018
19 promoted the BEEHIVE MOOC to 2,000+IT students and teachers at the University of Cebu
http://uc.edu.ph/ictcongress2018/
PSITE 7Student Conference
March 2, 2018
20 promoted the BEEHIVE MOOC to 1,500+IT students in Cebu City
Google Women Techmakers Forum
March 24, 2018
21 promoted the BEEHIVE MOOC to students and teachers in Mindanao State University – Iligan Institute of Technology
4th PSITE - 7
Apr 12 – 14, 2018
22 promoted the BEEHIVE Project and MOOC to ITE educators in Region 7
MOOC-to-Subject Credit
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▸114 students (and counting) were given credit▸Credit Requirements: MOOC Certificate + Business Plan
MOOC-to-Subject Credit
24Final Grade was computed based on:▸ 70% MOOC Certificate▸30% Business Plan/Concept
Business Concept Criteria:▸Industry & Market Analysis▸Concept & Innovation▸Scalability
Serapio.ph: BEEHIVE MOOC Success Story
Launched: Aug 28, 2018
Conceptualized and concretized in the BEEHIVE MOOC Founded by: Dr. Ily AbellaIncubatee, UP Cebu-DOST Technology Business Incubatorhttp://serapio.ph/
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Serapio.ph: BEEHIVE MOOC Success Story
Launched: Aug 28, 2018
Serapio.ph ▸ An online platform that caters the needs of
seafarers▸ Provides virtual assistance, access to
suitable trainings, review schedule updates, available promotions and other services such as Career Advancement, Talent Management, Financial Advisor, Work life Balance
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BEEHIVE ACCELERATOR
2 sessions
5workshops
26 attendees
28BEEHIVE ACCELERATOR PROGRAM ROADMAPPING
Jul 18 & Aug 7, 2018
BEEHIVE ACCELERATOR PROGRAM ROADMAPPING
▸ Disseminate the BEEHIVE Accelerator Program to the deans, program heads, campus directors, Vice-Chancellors
▸ Get the buy-in & support from the decision makers (middle & top management)
▸ Gather inputs for the institutional roadmap▸ Create the UC Startup Accelerator
Playbook – process workflows, standard operating procedures, cultural values, brand book and roadmap.
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BEEHIVE ACCELERATOR PROGRAM ROADMAPPING
▸ Designing the Accelerator Landscape
▸ Visioning▸ Understanding the Persona▸ Crafting a Unique Value Proposition▸ Generating the Mission Model
Canvas
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EXPLOITATION
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Experiment: BEEHIVE MOOC Embedded in Technology Entrepreneurship course for the BSIT program
32 Course Re-designing
Course Orientation
Paradigm Shift in
Teaching & Learning
Mentor Hours
2 sections
4.29Average rate on the level of experience = VERY GOOD LEARNING EXPERIENCE
66 students
33Experiment: BEEHIVE MOOC Embedded in Technology Entrepreneurship course for the BSIT program
Experiment: BEEHIVE MOOC Embedded in Technology Entrepreneurship course for the BSIT program
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Experiment: BEEHIVE MOOC Embedded in Technology Entrepreneurship course for the BSIT program
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DISSEMINATION COLLATERALS
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Brand Book
37 ▸Logo usage and rules▸BEEHIVE colors▸BEEHIVE typography▸Electronic Graphic Dimensions
BEEHIVE Logo
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BEEHIVE Logo
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Success Stories Videos
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BEEHIVE MOOC Teaser Video
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Event Blurb
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Pre-Event Registration
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Official Facebook Page
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@UniversityOfCebuWebmasters
BEEHIVE Campus Caravan Official Social Media Hashtags
#Beehive#BeehiveXUCLM#BeehiveXBanilad#BeehiveXUCMain
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BEEHIVE Campus Caravan Newsletters
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UC-Main Newsletter: https://mailchi.mp/ee93e75902cc/uc-beehive-campus-caravan-uclm-174795?e=dcde5d7cd1
UC-Banilad Newsletter: https://mailchi.mp/80722d31c9db/uc-beehive-campus-caravan-uclm-165471?e=dcde5d7cd1
UC-LM Newsletter: https://mailchi.mp/4626742b1dd8/uc-beehive-campus-caravan-uclm?e=dcde5d7cd1
Resources Kit
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Title Card
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Print Media
52 ▸ BEEHIVE Information Pack
▸ MOOC Registration Guide
▸ Billboard▸ Standee
Digital Marketing Channels
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LESSONS LEARNED
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1. Know your audience
Millennials
Generation Z
Digital natives
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2. Use appropriate dissemination channels
Digital vs. Traditional
Facebook vs. Twitter vs. Instagram vs. YouTube
Email vs. SMS
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3. Make the dissemination and promotion engaging.
Create the right campaign
Choose speakers who can connect or relate to students
Design activities that encourage the students to speak out
Make the learning experience fun
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4. Involve the right people.
Get support from top management, deans, chair persons, program heads, teachers and various student organizations
BEEHIVE Student Ambassadors
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5. Take advantage of the FREE online resources.
Social media channels
Event website
Email .....
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WHAT’S NEXT?
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FUTURE PLANS: between NOW and the END of the project period
64 Activities Target Audience/Beneficiaries Implementation Schedule
Promotional Campaign for the BEEHIVE
Accelerator
UC students, graduates, employees November 2018
Embed the BEEHIVE MOOC in the
Community Extension Program of the
College of Computer Studies, UC-Main
Out-of-school youth in Tisa, Labangon December 2018
Develop a Use Case of BEEHIVE MOOC
Success Story (Ily Abella)
HEI students, graduates, startup
communities, PH startup ecosystem
January 2019
FUTURE PLANS: between NOW and the END of the project period
65 Activities Target Audience/Beneficiaries Implementation Schedule
Launching of the UC-FUSE: A BEEHIVE Startup
Accelerator Program
UC stakeholders February 2019
Embed BEEHIVE MOOC in the ABM and
STEM strands of the Senior High School
program
UC Senior High School students and
teachersJune 2019
Institutional Mandate on Embedding the
BEEHIVE MOOC in Entrepreneurship coursesUC college students June 2019