“Unlearning” Myths

PSA Print Material

PSA Student Examples

Large Dominant Image

Simple phrases in three fonts or less, readable from 6 feet away

A main slogan that sends the message or attempts to “unlearn” the myth(s)

Some empty or white space, so that the eye can rest

A light or calm coloured background

A logical eye flow working from image to the text and through the phrases

Use active verbs as opposed to phrases with “to be”

Working Towards Your Print PSA

• Select an affinity group/issue for whom/which there are misconceptions or myths

• List the “mythconceptions”• Identify a message or “truth” behind the

“mythconception”• Identify phrases, images or messages that could

lead viewers to unlearn the myth• Identify a slogan that captures all what you want

to say on the print material• Plan the print material/layout, using the

requirements/guidelines

Working Towards Your Video PSA

• Select an affinity group/issue for whom/which there are misconceptions or myths

• List the “mythconceptions”• Identify a message or “truth” behind the

“mythconception”• Identify phrases, images or messages that could

lead viewers to unlearn the myth• Identify a slogan that captures all what you want

to say at the end of the video• Plan the video, using the story board, so that a

story emerges