Post on 08-May-2015
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UNLOCK YOURPINTEREST POTENTIAL
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@tapinfluence @ospinteresting
PRESENTERS
Cynthia SanchezCEO & FounderOh So Pinteresting!
Vanessa BagnatoHead of Influencer DevelopmentTapInfluence
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ABOUT TAPINFLUENCE
BRANDS DOING SOCIAL CONTENT MARKETING
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WHAT WE’RE COVERING TODAY
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• Understanding Pinterest
• Increasing Engagement
• How To Attract Followers
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UNDERSTANDINGPINTEREST
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WHAT’S THE STORY• Ben & Evan – 2009
• Launch 2010
• Fastest to 10 million
• Attracted a unique audience
• Currently over 70 million users
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IT’S NOT A SOCIAL NETWORK
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6 IS THE MAGIC NUMBER
Tapinfluence.com
1.
2.
3.
4.5.
6.
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INCREASING ENGAGEMENT
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ARTICLE RICH PINS
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Article title
Bonus link
Excerpt
Branding
ARTICLE RICH PINS
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RECIPE RICH PINS
Article titleCategory
Bonus link
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HOW DO I CREATE ARTICLE PINS?
• developers.pinterest.com/
rich_pins/
• Pinterestplugin.com
• Yoast
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HOW DO I CREATE RECIPE PINS?
• ZipList
• Easy Recipe
• developers.pinterest.com/
rich_pins/
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PLACE PINS (no code required)
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BE FRIENDLY
#1 Repin
#2 Follow
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COMMENTING
1.
2.
3.
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WHO TO ENGAGEWITH
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USING PINTEREST ANALYTICS
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HOW TO ATTRACTFOLLOWERS
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USING WHATYOU HAVE
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LEVERAGE YOUR EMAIL LIST
©Sephora
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THINK SEO & KEYWORDS
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SEOGOLD
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ADDITIONAL RESOURCES
BLOG POST:ENRICH YOUR
PINTEREST PROFILE WITH RICH PINS