UPnP™ Implementers Corporation Update

transcript

Karen M. Stash

President

UPnP™ Implementers Corp

UPnP™ Implementers Corporation (UIC) Goals

Manage the UPnP™ certification process

Own and protect the UPnP™ technology logo

UPnP™ is a certification mark of the UPnP™ Implementers Corporation

What is the UIC?

A legal corporation Own the logo Protect the logo Manage the certification process as a “business”

(can enter into legal agreements, have a bank account, etc.)

Non-profit status

Managed by a Board of Directors (BOD) BOD is composed of individuals from different

companies Companies are Steering Committee companies

How does the UIC relate to the UPnP Forum?

UPnP Forum: Is an unincorporated entity Selects the standards to be written Develops and approves the UPnP

standards

UIC: Certifies devices that implement correctly

the complete standard adopted by the UPnP Forum

Why not have the Forum certify devices?

UIC is an independent corporation Certification is performed by a third party

“Layer” of confidentiality BOD has duty to maintain objectivity

UIC Structure

UIC composed of 6 Board members from 6 different companies

UIC has an independent Executive Director and administration / management company that : Certifies devices Manages finances (collects annual dues,

maintains tax exempt status) Assists with marketing/PR of the UIC

UIC Management

UIC BOD meetings occur every 2 months

Conference calls occur in-between face-to-face meetings, as needed Marketing calls to discuss upcoming

conference/trade shows Legal calls to discuss certification mark

issues

Benefits of UIC Membership

1. Access to UPnP certification test tool and certification process

2. Ability to use the UPnP logo and the “UPnP-certified” phrase on certified products

3. One free support call about test tool per year

4. Access to UIC-sponsored trade shows, conferences, and panel sessions

5. Leveraging of UIC’s marketing assets

1. Access to UPnP certification test tool and certification process

2. Ability to use the UPnP logo and the Ability to use the UPnP logo and the “UPnP-certified” phrase on certified “UPnP-certified” phrase on certified productsproducts

3. One free support call about test tool per One free support call about test tool per yearyear

4. Access to UIC-sponsored trade shows, Access to UIC-sponsored trade shows, conferences, and panel sessionsconferences, and panel sessions

5. Leveraging of UIC’s marketing assetsLeveraging of UIC’s marketing assets

1. Meaning of “Certification”

Independent acknowledgement of passed test log

Ability to call your device a “UPnP™ device” or “UPnP™ certified”

Ability to use the UPnP™ logo on device and associated marketing material

Overview of Certification Process

Implement a UPnP™ standard created by the UPnP™ Forum via the Forum website Any Forum member company can implement a

standard Forum membership is free

Test the implementation against the certification test tool Self-testing or 3rd party testing OK

Submit the passed results to UIC

Receive the UPnP™ certification

How does one get access to Certification Test Tool?

Join the UIC Any Forum member can join Go to www.upnp-ic.org Complete UIC Membership Application Send in:

Signed application $5000USD annual fee

Certification test tool is posted on UIC web site

Preparing for Certification

For pre-certification purposes, certification test tool is posted on UPnP™ Forum web site

Plug fests Hosted by Forum member companies

Certification test tool support via Microsoft’s Product Support and Services team, including one free call per year to PSS for UIC members

How Quick is the Certification Process?

Once passed test log has been received by UIC, certification takes about 2 days Designed to meet product shipping cycles

Certified device has option of being posted on UIC’s list of certified devices Marketing benefit

1. Access to UPnP certification test tool and Access to UPnP certification test tool and certification processcertification process

2. Ability to use the UPnP logo and the “UPnP-certified” phrase on certified products

3. One free support call about test toolOne free support call about test tool

4. Access to UIC-sponsored trade showsAccess to UIC-sponsored trade shows

5. Leveraging of UIC’s assetsLeveraging of UIC’s assets

2. Why is the logo important?

Differentiates your products

Shows third party certification of the product

Is a legally-protected logo

Certification Mark Protection Mark has been filed in 24 countries

UIC has defended against inappropriate use of mark Contacted companies that have used mark

in product names Contacted companies with incorrect use of

mark in marketing literature

UIC has published guidelines to assist with correct mark usage

UIC watches filings of marks similar to UPnP™ technology mark

Countries Where Mark is Filed

Argentina Australia Benelux Brazil Canada China Columbia France Germany India Italy

Japan Korea Mexico Russia Singapore Spain Sweden Switzerland Taiwan UK USA

3. One free support call about test tool

3. Free Support Call for Test Tool

UIC members contact UIC Executive Director

Call is placed to Microsoft’s Product and Support Services

Call can be used by anyone in company

Annual benefit

4. Access to UIC-sponsored events

4. Access to UIC-sponsored Trade Show Events

CES 2005 - presentation

CES 2004 - presentation, stand, panel discussion

WinHEC 2003 and 2004 - presentations and stand

Intel Developer Forum - 2003 and 2004

CONNECTIONS™ - panel session and shared stand

CES 2003 - presentation

EHExpo 2003 - booth

Organizations/Shows UIC engages with:

Digital Living Network Alliance (DLNA)

Consumer Electronics Association (CEA)

Connected Home Forum

Connected Home Show

Net@Home

WiMedia Alliance

Digital Subscriber Line (DSL) Forum

Summits

There are now an average of 2 summits a year – typically in North American and one in either Europe or Asia UIC sponsors the summits outside North

America

Summits alternate between Europe and Asia 2004 Summits - Shanghai and Taipei 2003 Summit - Cannes, France 2002 Summit - Tokyo, Japan

Opportunities at Shows

Shared booth space

Demonstration of certified products

Chance to attend/participate in panel discussions/stage presentations

Access to press and analysts

5. Leverage of UIC’s marketing assets

5. Leverage of UIC Marketing Assets

Get product listed on UIC certified device page

Get highlighted on UIC main web page under “New Products of the Month”

Obtain access to and be showcased in UIC newsletter

Get highlighted in a UIC press release

Other Marketing Assets

Collateral One page flyer Q & A

Translation of UPnP™ architecture to Chinese

Liaisons with other consortia Working on test requirements with DLNA CEA and DSL Forum - referencing UPnP™

standards

STATUS of the UIC

Members and Devices About 40 UIC Members 101 certified devices

75 Internet Gateway Devices 1 WLAN Access Point 25 AV Devices

9 Media Renderers 16 Media Servers

Presence on store shelves in North America, Europe, and Asia

Well over a million of UPnP™ enabled devices shipped -- All major IGD vendors now include UPnP support Cisco-LinkSys, D-Link, NETGEAR, Thomson, Accton, SMC

UIC’s Opportunities for Growth

Number of UPnP™ standards is increasing

Forum membership is increasing

Market share of certified gateways and AV devices is increasing

UIC message is being broadcast more More UIC presence at events & trade shows UIC press releases/newsletters

Call to Action

Join the UPnP™ Forum www.upnp.org

Join the UIC www.upnp-ic.org

Protect and promote the UPnP™ logo

Foundation of the Connected Home

UPnP™ Implementers Corporation Update

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