Mobile Strategies

Lisa Colton Darim Online July 31, 2012

Agenda

• Why Mobile?• Current Mobile Usage• Mobile Optimized Websites• Text Messaging• Location Based Services• Mobile Learning• QR Codes

Between a PIONEER

&a TORTOISE

Is a FAST

FOLLOWER

Source: Flickr user ucumari

Source: Flickr user smitag4

AJWS

Text MsgDonation

sFollowing

Haiti Earthqua

ke

Source: mcommons.com/blog

AJWS

Red Cross receiving half

of their donations by

text msg.

$27m by 1/19

Mobile Use 2012

• 116 million Americans will use a smartphone this year. By 2013, smartphones will represent over half of all mobile phone use & it will continue to grow. – (Source: eMarketer, 2012)

• 55% of mobile owners access mobile web.– (Source: Pew Research Center, 2012)

• Mobile search is expect to overtake desktop search in 2014.– (Source: Microsoft Tag, 2012)

http://www.smsmarketingnw.com/mobile-statistics/mobile-stats-2012/

Real Life Example: Ushahidi

Mobile Optimized Website

Group Text Messaging

Immediate, critical

Do not become spam!

Requires capturing cell phone numbers and setting up systems in advance!

e.g. eztexting.com

Location Based Services

Examples:

FoursquareGowallaFacebook PlacesGeocachingSCVNGR

LBS Connects to Social Web

Twitter

Facebook

And leverages networks to build your brand

Apps for Jewish Learning

“Anytime, Anywhere”

iMah Nishtanah

Pocket Torah

Mobile Learning: Pass Back Generation• http://joanganzcooneycenter.org/Press-Releases-50.html• http://www.fastcompany.com/magazine/144/a-is-for-app.html

QR Codes• Connects paper to

online, via the phone’s camera scanning the code.

• The QR code must be easier, faster, and more interesting than typing a URL into your phone’s web browser.

QR Codes: From Paper to Online

QR Codes: From Paper to Online

Easier text to read

Easier photo to

see

Easier links to click

QR Codes

Presenting student work in the hallway. QR codes link to audio or video interviews student did with family members.

NEXT SESSIONS

• August 7th SHAREFEST!• August 9th Community

Building Through Network Weaving

• August 13th Open Office Hours

• August 28th Foundations of Social Media