Casper Sermsuksan | Nicholas Wang

Tommy T.

T

T

T

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Tom Me

Retain Young Talk to Me Fix My Problem Reward Me

What do we learn from Tommy?

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Retain Young Talk to Me Fix My Problem Reward Me

Retain Young Talk to Me Fix My Problem Reward Me

Retain Young Create an impact while they are still in the nest

75% of Millennials cited friends and family as sources for information about products and brands

Source: The Monogram Group

Retain Young Talk to Me Fix My Problem Reward Me

Retain Young Create an impact while they are still in the nest

Family Plan

Retain Young Talk to Me Fix My Problem Reward Me

Retain Young Create an impact while they are still in the nest

Retain Young Talk to Me Fix My Problem Reward Me

Retain Young Create an impact while they are still in the nest

Retain Young Talk to Me Fix My Problem Reward Me

Talk to Me Create recurring notifications and informative emails

95% of Millennials want their brands to actively court them

Source: Accenture’s Report

Retain Young Talk to Me Fix My Problem Reward Me

Talk to Me Suggested Topics

Social Issues

New Technology

Local Community

89% of Millennials are more loyal to brands that support solutions to social issues

83% of Millennials are willing to work with brands to achieve positive change

Source: Cone & MSL Group

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Talk to Me Local Success Story

Carmel StevensState Farm Agent, LA

Retain Young Talk to Me Fix My Problem Reward Me

Fix My Problem Control the damage right when it happens

Customers Corporate

State Farm @statefarm

We are so sorry to hear that. @tommytrojan can you please tell us what happened? In the mean time, your agent @mariaSF should have contacted you via email. Thank you for being a loyal customer, Tommy!

Tommy T. @tommytrojan@StateFarm had the slowest service ever! Definitely not a good experience with my first accident

Social Mention

Mention

Topsy

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Share Folder

Control the damage right when it happens

Customers Corporate Local Agent Customers

tommytrojan@gmail.com

Your Recent Accident Feedback – Maria from State Farm

Hi Tommy,

I saw that you had an unsatisfactory experience with your service today. Can you please let me know what went wrong and how I can fix it? I am here to make sure that we provide you with a great experience!

Best regards,Maria SF

Fix My Problem

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Reward Me! Connect the dots; create the community

86% of Millennials join loyalty programSource: Forbes

Retain Young Talk to Me Fix My Problem Reward Me

Reward Me! Neighbor Sticker

Neighbor

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“A Good Neighbor Builds a United Community”

1 2 3 4Retain Young Talk To Me Fix My Problem Reward Me!

Q&A Session