Post on 25-Dec-2015
transcript
Use of Facebook for SMEs
Andrew GreenyerDirector, Raise the Roof Marketing
Technologies or Channels
Blogs
Microblogging
Videosharing
Virtualworlds
Photosharing
PodcastsWikis
Social networks
• Facebook has over 1bn users
• Facebook is a social network that allows you to connect with friends and family through request only
• Users can share photos, status updates, videos, links
• For Business:
• Share breaking news• Share content from other platforms• Ask Questions• Provide Customer Service
Salon – Vogue Woodley
Leigh Sports Village
Encourage Interaction
• Asking questions that your fans can not resist answering
• Post trivia, quizzes and games
• Create a poll
• Regular events that fans can engage with
Trivia plus a question
Simple Poll
Asking for advice
Creating an Advert on Facebook
Creating an Advert on Facebook
Testing your Ads
• Split Test – one item at a time
• Copy• Image• Offer
• Evaluate your click through rate – stop adverts with too low CTR
Knock-Off Wood
Knock-Off Wood Stats• Facebook: (Under “Knock-off Wood”): 116,000+ fans
• Twitter: 2550 followers
• YouTube: 30 videos
• Highlights:
• Ana White’s blog draws nearly three million unique page views every month.
• 90-95% of her Facebook content comes from fans, and she leaves it all public.
• Pinterest is the #1 referring site to her blog, bringing 6000 unique visitors a day.
• In year two, the blog began bringing in enough advertising
revenue to support her family.
Things for you to considerTake 10 mins to write your thoughts down
• Is Facebook right for your organisation
• If Yes, what do you have to do?
• Set up page – what do you need?• Post status updates – what, when and how?• Should you create an Advert(s) – what, who and how?
Use of Twitter for SMEs
Andrew GreenyerDirector, Raise the Roof Marketing
• Twitter is a condensed version of Facebook status updates
• Updates up to 140 characters in length
• A good way of relaying breaking news
• 500 million tweets per day
• Let followers know about upcoming events / launches / share useful content
Twitter Profile
#HASHTAGS
Tweetdeck
Hootsuite.com
6 Tips for Improving Twitter Link Click Through Rate
1. Write tweets between 120 and 130 characters
2. Place links about 25% of the way through
3. Chose the right words and phrases
4. Use action words
5. Experiment with the paper.li system
6. Tweet on the weekends
Analysis undertaken by Hubspot – based on 200,000 tweets with links
Paper.li – create your own newspaper
Customer Service via Twitter
Things for you to considerTake 10 mins to write your thoughts down
• Is Twitter right for your organisation
• If Yes, what do you have to do?
• Set up account – what do you need?• Post status updates – what, when and how?• Link back to website – what content?• How will you attract more followers?
Use of Youtube (video) for SMEs
Andrew GreenyerDirector, Raise the Roof Marketing
Youtube
• Upload and share videos – professional and non-professional content
• 800m users per month
• 4bn hours of video watched per month
• 72 hours of video uploaded each minute
• For Business:
• Create product demonstrations• Case Studies• Interviews
What could you use to create a video?
• Take 10 mins to list what you could video
• Case Studies – who, what?• Product demo• Shop / Factory tour• Run a competition
Socialmediaexaminer.com
Bodyform – Facbook comment that lead to a video
and the video response.........
Results:• 3.1m views on Youtube• 13k likes for video on Youtube• 4,500 comments on original post
on Bodyform Facebook page
The simple steps are as follows:
• Set out your objectives
• Listen to what is being said in the digital space, by whom and where (e.g. competitors, consumers);
• Monitor these conversations, dialogues, likes and comments;
• Devise an engagement plan (including a rolling content plan) and do not underestimate the resources and expertise required;
• Set up a governance policy
• Engage with honesty and transparency
• Monitor and evaluate on an ongoing basis.
• Think ROI not cost
CHECKLIST – Is Your Company Ready for Social Media?
• My company has clear goals for social media.
• We have the human resources to commit to social media.
• We produce enough quality content to sustain social media
conversations.
• We know which social media sites are popular with our
prospects and customers.
• Our company website is prepared for social media
attention.
• We’re ready to incorporate social media strategies
throughout the buying process.
Using Social Media as a Marketing Tool
Andrew Greenyer
andrewgreenyer@raisetheroofmarketing.co.uk@AGFormby
www.raisetheroofmarketing.co.uk
1