Use Social Media Marketing to Grow Your Speaking ......Social Influence with Ford Saeks –Gold’s...

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Social Influence with Ford Saeks – Gold’s Gym Convention 2014

(c) MMXIV Ford Saeks, www.PrimeConcepts.com 1

Ford Saeks www.PrimeConcepts.com 316-942-1111

Social Influence: How to Use Social Networks to

Grow Your Business

Ford SaeksPrimeConcepts.com

July 16, 2014

2:00 – 3:15

Las Vegas, NV

MGM GrandFord Saeks www.PrimeConcepts.com 316-942-1111

New Members, Retention, Optimization

Ideas &

Action Steps

3Ford Saeks www.PrimeConcepts.com 316-942-1111

DISCLAIMER…

Please follow the Policies and Best Practices

Provided to You from Gold’s Gym Intl.

Integrated Marketing Agency

#1 Most Important Strategy!

Fish Where the Fish Are…

93% of all buying decisions start with an online search

Digital

Footprint

Outcome

• If you don’t influence your Gym’s local online reputation, someone else will.

•Fill the first page of Google with positive profiles and links so that you leave a great first impression

•Optimize Your Profiles, Get Listings, and Setup Monitoring and Improve Customer Engagement

People Trust Social Media More Than Advertising

Your Website = Social Proof

Facts:

• 80% of Americans say they consult product reviews or consumer ratings before making a purchase.

• 72% are influenced NOT to purchase when there are negative comments.

• 34% of bloggers endorse brands and products on their blogs.

Imagine You’re The Prospect…

Mystery Shop Your GymCheck Search-engines | Social Media | Review-type Websites

Benchmark | Action List

Who is your Target Market?

What are They Saying and Doing Online ?

“Keyword-rich” Semantic Content

Keywords Drive Traffic… GEO CODE your content

Engagement

88% of consumers

who search for a

type of local

business on a

mobile device either

will call or go to that

business within 24

hours. That’s real

business!Pew Research 2013

Customer Loyalty Programs

• Rewards Programs

• Special Offers

• Email Notices

• Facebook Coupons

• Contests

• Elite Sales

• Discounts

• Clubs

Lead MagnetsCreating Special Reports / Articles / Posts

• Ways

• Keys

• Secrets

• Myths

• Ideas

• Steps

• Strategies

• Lessons

Pick a number between 1 and 50 and create your compelling headline for a special “value-added” report

Magnet

Format?

Create it…• Referrals

• Semantic SEO

• Blogging

• Social Media

• Content Marketing

• Video Marketing

• Publicity & PR

• Email Marketing

• Direct Mail

Borrow it…Identify who else reaches your target prospects?

Buy it…

• Advertising

• Pay-per-Click (PPC)• Google Adwords• Facebook• Linkedin• YouTube

• Sponsored Ads

Two Voices

GGI LOCAL GOLD’s GYM

Your Digital Footprint

Business Listings – Claim and Enhance

What to do?

Participate

Engage in conversations

Contribute

Add Value

Respect the communities

33Ford Saeks www.PrimeConcepts.com 316-942-1111

Influencers?

Enhance Profiles with content, photos and videos

Local Search

Results

Ford Saeks www.PrimeConcepts.com 316-942-1111 Ford Saeks www.PrimeConcepts.com 316-942-1111

Building Influence

Video Marketing• Fastest form of

communication

• Visual medium that draws attention

• Engages more senses

• Enhances trust & connection

• Results in the search engines

• SEO advantages

• Social proof

• Create your own channel and customize it

• Public / Private videos

• What do your prospects want to know?

• How to / Informational / Funny?

• Embed videos on your blog and other areas

of your website

• Syndicate on other platforms

• SEO & SERP Benefits

Video Marketing

iRig Michttp://www.ikmultimedia.com

Works with iPhones / Smartphones to capture clear audio for VIDEOS

• Testimonials / success

stories

• Marketing & advertising

• Digital brochure / demos

• Explaining concepts

• “How-to” videos

• Promos or specials

• Man-in-the street interviews

• Email videos

• Vlogs

• News & reviews

• Screen recordings

• Customer presentations

• Video sales letters

• Training videos

• Google hangouts

Video Production

Record

Encode

Upload

Ford’s Tips

Amazing

Videos

• Short

• Authentic

• Lighting

• External mic

• Lower thirds / titles

• Branded intros

• Outro teasers

• Annotations

(Cont.)

• Focus on first 20 seconds

• Live videos require little to no editing

• Camera shy? Try screen recording – Camtasia (or record PowerPoint)

• Be yourself

• Use an outline or a script

• Encourage Client Videos

Create Your Custom YouTube Header Graphic

Google Plus for Business

To create a Google+ Page, you first need to

have a personal profile on Google+.

You can log in using any existing Google account.

biz.yelp.com

http://business.foursquare.com

LISTEN Monitoring | Prevent Reputation Problems

Identify Opportunities | Be Accessible

Monitoring Tools

Google Alerts

Google Analytics

hootsuite.com

viralheat.com

SocialMention.com

Many others…

What are the key points in your member’s lifecycle?People matter more than page views.

IPad Kiosks

Ask for Reviews1. Verbally ask for reviews & likes

2. Provide flyers or cards

3. Print on receipts

4. Ask for email addresses to build your list

5. “Don't forget to review our service at” www.Google.com/......

6. Get creative to get more reviews - it will get you more traffic, higher credibility & trust

7. Create graphics that link to Yelp, Google Places, etc. where it says to give us a review today at ...

8. Push Facebook, Google Places and Yelp the hardest

Wall Posts

Comments

Recommendations

Profiles, Pages, Groups , Facebook AdsFord Saeks www.PrimeConcepts.com 316-942-1111

•Your Linkedin profile

•Company profile

•Connecting to people you don’t know through those you do

•Great for research

•Get recommendations

•Groups and messaging

•Add Video

•Invite and Provide Insight

Micro-Blogging

The Google of Conversation

• Customize Your profile & background

• Monitor conversations

• Follow people and re-tweet

• Search.twitter.com

• Twitter widgets & twitter goodies to share

Micro-Blogging

LOOK FOR

• Relevant Questions about Your Company

• Relevant Questions about Your Industry

• Requests for Support

• Complaints and Feedback

• Compliments and Competitor Mentions

Connect with Ford Saeks

www.linkedin.com/in/Primeconcepts

Focus on Quality… Not Quantity

Should You Outsource?

Outsourcing Advantages

PrimeConcepts.com

316-942-1111

Session Summary

1. Define your master keyword list / GEO coded for SEO

2. Claim your business listings on Google, Bing & Yahoo

3. Enhance your business listings with photos & videos

4. Set up Monitoring and Filtering

5. Leverage social media – Youtube, Facebook, Linkedin, Twitter, Pinterest, Google+

6. Encourage ratings & reviews

7. Respond to comments

8. Develop your Social Media marketing calendar

Ford Saeks80

Thank you for the opportunity to share ideas, strategies and tactics to grow your Gold’s Gym business!

If you have other questions, you can reach direct me at

316-942-1111 or through

www.ProfitRichResults.com or www.PrimeConcepts.com

Use Social Media Marketing to Grow Your Speaking ......Social Influence with Ford Saeks –Gold’s...

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