USING WORDPRESS TO BECOME A SOCIAL PROPRIETORPresented by Terry Heenan, Context Canada

Word Camp Toronto 2013

LESSONS LEARNED

THAT WAS HOW YOU DID IT, BACK IN THE DAY!

YOUR FIRST WORDPRESS WEBSITE

Take control! Do not rely on your cousins best friends’

girlfriend! Google is your friend .ca shows you are Canadian, eh

WORDPRESS.ORG VS WORDPRESS.COM

• Wordpress.com is free but you don’t control your url

• Wordpress.org costs money but you do control your url

REGISTER YOUR DOMAIN NAME

REQUIREMENTS FOR SELF HOSTING

REQUIREMENTS FOR SELF HOSTING

1 click install What is MYSQL ? Mozilla Firefox (recommended browser)

http://www.mozilla.org/en-US/firefox/all/ FileZilla (recommended FTP program)

https://filezilla-project.org/download.php Notepad++ (recommended text editor)

http://notepad-plus-plus.org/download/v6.4.5.html

INSTALLING WORDPRESS

INSTALLING WORDPRESS

Then type http://yourbusinessurl/wp-admin/ into Firefox and you are ready to start using WordPress.

INSTALLING WORDPRESS

Setup site security Implement a back up-strategy Choose a theme Create new Users Verify your site

INSTALLING WORDPRESS

INSTALLING WORDPRESS

Choose a Theme Use a responsive design Utilize the Child theme capability of

WordPress Google search will help you find a variety of

themes

ANOTHER LESSON LEARNED

ANOTHER LESSON LEARNED

ANOTHER LESSON LEARNED

ANOTHER LESSON LEARNED

ANOTHER LESSON LEARNED

BRANDING YOUR WEBSITE

Build your brand Link to your business partners Optimize your content Set up Google Analytics

BRANDING YOUR WEBSITE

CREATE QUALITY CONTENT

Try not to become a man of success, but rather try to become a man of value.

Albert Einstein

WORDPRESS BUILDING BLOCKS

Permalinks Categories and Tags Meta data Alt tags Links

PERMALINKS

WordPress SEO by Yoast http://yoast.com/

USING WORDPRESS SEO BY YOAST

USING WORDPRESS SEO BY YOAST

USING WORDPRESS SEO BY YOAST

USING WORDPRESS SEO BY YOAST

USING WORDPRESS SEO BY YOAST

PERMALINKS IN THE URL

POSTS: CATEGORIES AND TAGS

Categories allow for a broad grouping of post topics,

Tags can be used to describe a post in more specific terms

Each post must be attached to at least one category

The use of tags is entirely optional 

CATEGORIES AND TAGS

If you publish a post attached to a category “food,” the URL will look like this:http://yourbusinessname.ca/category/food/

CATEGORIES AND TAGS

The same post using the tag “food” will look like this:http://yourbusinessname.ca/tag/food/

CATEGORIES AND TAGS

If you publish a post attached to a category “food” and with the tag “rice”, the URLs will look like this:http://yourbusinessname.ca/category/food/http://yourbusinessname.ca/tag/rice/

CATEGORIES AND TAGS

Categories can have a hierarchy You can have Child categories

CATEGORIES

TAGS

Tags, however, exist in their own right Tags have no set relationship to anything

else Categories can be changed to Tags No limit to the number of tags

ADDING TAGS

ADDING TAGS

ADDING TAGS

USING WORDPRESS QUICK EDITOR

USING LINKS WITH WORDPRESS

Create custom links Improve your SEO score with links Hyperlink to other web pages Link to internal content (Posts/Pages) TEST your links

USING LINKS WITH WORDPRESS

USING LINKS WITH WORDPRESS

USING WORDPRESS FOR SEO

WORDPRESS SEO: FINAL STEPS

WORDPRESS SEO: FINAL STEPS

WORDPRESS SEO: FINAL STEPS

WORDPRESS SEO: FINAL STEPS

WORDPRESS SEO: FINAL STEPS

WORDPRESS SEO: FINAL STEPS

WORDPRESS SEO: FOCUS

BE A SOCIAL PROPRIETOR

Engage your audience Write content that reflects your business Provide insights into your operations Become the “RELIABLE SOURCE’ for your

product

BE A SOCIAL PROPRIETOR

Find ways to tell your story Use example of customer service issues Provide product applications Publish manuals Brag about your accomplishments

BE A SOCIAL PROPRIETOR

Build up your Links Use Social Media to share Add connections to LinkedIn profiles, Twitter

and Facebook feeds Collect email addresses Use the Comment feature in WordPress

BE A SOCIAL PROPRIETOR

Monitor your Social conversations Reply to Comments Use Google Analytics Keep your site updated

BE A SOCIAL PROPRIETOR

Google Places Yelp and Foursquare YouTube Webmaster tools

WORDPRESS: A LESSON TO REMEMBER

WORDPRESS: A LESSON TO REMEMBER

WORDPRESS: A LESSON TO REMEMBER

WORDPRESS: A LESSON TO REMEMBER

WORDPRESS: A LESSON TO REMEMBER

WORDPRESS: A LESSON TO REMEMBER

WORDPRESS: A LESSON TO REMEMBER

"Publish or perish“ Harold Jefferson Coolidge

USE WORDPRESS TO BECOME A SOCIAL PROPRIETOR

USE WORDPRESS TO BECOME A SOCIAL PROPRIETOR

Presented by Terry Heenan www.contextcanada.ca