Post on 05-Aug-2015
transcript
a guest lecture at 'Agile Development Processes'
Learn
Build
Measure
User Experience and Agile
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
https://youtu.be/OmbA2S_wU-k
First day for a User Experience Designer
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
Photo from h)p://blog.lawinfo.com/2012/02/14/frequently-‐asked-‐legal-‐quesBons-‐lemon-‐law/
User experience
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
products and services will have a user’s
experience in the end, weather you care about it or not…
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
first a little bit of UX history…
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
Once upon a time there where 'waterfalls and silos'
The Agile movement was a reaction towards this, but continued to develop features
They wanted value
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
Customers did not really care about features
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
In the beginning many in UX did not like the Agile way…
http://anvandbarhet.se/Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
We had focused on delivering design concepts, not so much in the dirty development business
Photo by Chris Frazer Smith h)p://oneeyeland.com/photo4/sports/one_eyeland_rugby_scrum_by_chris_frazer%20smith_52968.jpg
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
just a few years ago something started to happenMargareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
we all realized that there was no way you could build successful software without making mistakes
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
Learn
Build
Measure
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
film of Eric Ries (author of The Lean startup) talking about the Pivot
https://youtu.be/1hTI4z2ijc4?t=1s Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
…we had to open up the design process and be open to change
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
https://youtu.be/lQh-C4XeBXE
film of Jeff Gothelf (author of Lean UX) talking about Lean UX
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
UX#Development#
Business#
Product#Development#
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
UX#Development#
Business#
Product#Development#
Lean#UX#Lean#User#Experience#methodology#
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
Goal
Users
Needs
Solutions
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
but that also means that all the things we had maybe half a year to find out earlier, we now
had to find out much quicker…
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
(!) before we can consider the…
4th - HOW can we meet their needs with our solutions?
(because otherwise we will build solutions that no one wants)
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? And how can we measure our success?
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
GoalMeasure how?
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
2nd - WHO are we targeting and in what context? Are our hypotheses right?
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
Name%&%sketch%
Proto%personas+to+visualize+the+targetgroup+needs+++
Short%descrip2on%about%%the%targetgroup%%
What%type%of%problems%and%needs%do%this%group%have?%
Possible%solu2ons?%
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
Stakeholder maps
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
Persona-posters
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
Goal
persona 1
persona 2
persona 3
As aI want to
so that
As aI want to
so that
As aI want to
so that
Simple goalmap, version
Measure how?
Simple goal maps
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
Who will create& contribute to thedesired effect
Why are we going to do this?
What do the targetgroup needto reach the goal
How shall we createthe serivce/product to reach the goals
Targetgroup x
Targetgroup x
Targetgroup x
Targetgroup x
Usage goal1
Usage goal 2
Usage goal 3
Impactgoal, businessgoal & purpose
BACKLOG
Action 1 Action 2Action 3
Business impact maps
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
3rd - WHAT are their needs and pain points that we can solve? Is this true in reality?
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
hypotheses about the future can be seen as touch points
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
Empathy maps
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
and the hypotheses can be visualized in ’a journey of experiences’ - as a path of the touch points
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
Service blueprint from http://www.servicedesigntools.org/tools/35Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
verify hypotheses IRL
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
4th - HOW can we meet their needs with our solutions?
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
(!) before we can consider the…
4th - HOW can we meet their needs with our solutions?
(because otherwise we will build solutions that no one wants)
As a ..I want.. so
that..
As a ..I want.. so
that..
As a ..I want.. so
that..
As a ..I want.. so
that..
As a ..I want.. so
that..As a ..I
want.. so that..
As a ..I want.. so
that..
As a ..I want.. so
that..
As a ..I want.. so
that..
As a ..I want.. so
that..
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
(!) before we can consider the…
4th - HOW can we meet their needs with our solutions?
(because otherwise we will build solutions that no one wants)
MVP 2
As a ..I want.. so
that..
As a ..I want.. so
that..
As a ..I want.. so
that..
As a ..I want.. so
that..
As a ..I want.. so
that..
As a ..I want.. so
that..As a ..I
want.. so that..
As a ..I want.. so
that..
As a ..I want.. so
that..
As a ..I want.. so
that..
As a ..I want.. so
that..
As a ..I want.. so
that..
As a ..I want.. so
that..
As a ..I want.. so
that..
As a ..I want.. so
that..
As a ..I want.. so
that..
As a ..I want.. so
that..
MVP 1
MVP 3
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
(!) before we can consider the…
4th - HOW can we meet their needs with our solutions?
(because otherwise we will build solutions that no one wants)
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
(!) before we can consider the…
4th - HOW can we meet their needs with our solutions?
(because otherwise we will build solutions that no one wants)
verify prototypes IRL
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
(!) before we can consider the…
4th - HOW can we meet their needs with our solutions?
(because otherwise we will build solutions that no one wants)
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing this? How can we measure our success?
2nd - WHO are we targeting and in what context? Are we targeting the right ones?
3rd - WHAT are their needs and pain points in this context that we can solve? Is this true in reality?
(!) before we can consider the…
4th - HOW can we meet their needs with our solutions?
(because otherwise we will build solutions that no one wants)
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
–Jeff Patton, User story Mapping
”Your job is not to build software, it’s to
change the world
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'