User Experience as a Strategic Pillar

for Innovation Success

Jose Coronado @jcoronado1 #uxindia13

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50000TECHNOLOGY STARTUPS

USD $1B?

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BASELINE DEFINITION

BAD NEWS

GOOD NEWS

INNOVATION DNA

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COMMON UNDERSTANDING

in·no·va·tion

≠

in·ven·tion

in·no·va·tionTo Produce Something New

Not just Something Different

[business impact]

Increase VALUE

to customers or consumers

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The Bad News

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Good News

Amazon

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HOW CAN WE INFUSE THEINNOVATION DNA?

IT IS ALL ABOUT THE PEOPLE!

DESIGN THINKINGPEOPLE AT THE CORE

Ideation

InspirationThe Problem

The IdeasImplementation

The Solution

Innovation

INNOVATION MEETS DESIGN THINKING

ENTERPRISE TRANSFORMATION

Leadership and

Infrastructure

People and Skills Processes and Tools

Culture and Values

LEADERSHIP AND MANAGEMENT

USER EXPERIENCE PROCESSES

VISUALIZATION TOOLS

PEOPLE AND SKILLS

Coaching

Mentoring

COMPELLED TO ACT

CORPORATE CULTURE

FAIL FAST LEARN FASTER

ROI OF INNOVATION

INNOVATION IS A TEAM SPORT

SEVEN TAKEAWAYS

Consider the Product Eco-System

Make Innovation Participatory

Create Innovation Forums

Transform the Enterprise

Experiment and Learn

Motivate Your Teams

Know Your Users

about.me/jcoronado

T R A N S F O R M A T I O N • I N N O V A T I O N • U S E R E X P E R I E N C E

@jcoronado1

linkedin.com/in/josecoronado/

coronado.jose.m@gmail.com

JOSE CORONADO