Post on 09-May-2015
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USER EXPERIENCE: BRINGING CLICK TO
BRICKCISCO LIVE: DevNetMAY 22, 2014
2CONFIDENTIAL |
INTRODUCTION TO SOLOMO
MARKET: APPS, ANALYTICS, ENGAGEMENT
SOLUTION: SMART LOCATION PLATFORM
Agenda
INDUSTRIES: USE CASES
3CONFIDENTIAL |
SOLOMO INTRODUCTION
SOcial LOcal MObile
EXPLORE
IT
MORE.
4CONFIDENTIAL |
MARKET: Total App Downloads
7/1/2
008
9/1/2
008
11/1/2
008
1/1/2
009
3/1/2
009
5/1/2
009
7/1/2
009
9/1/2
009
11/1/2
009
1/1/2
010
3/1/2
010
5/1/2
010
7/1/2
010
9/1/2
010
11/1/2
010
1/1/2
011
3/1/2
011
5/1/2
011
7/1/2
011
9/1/2
011
11/1/2
011
1/1/2
012
3/1/2
012
5/1/2
012
7/1/2
012
9/1/2
012
11/1/2
012
1/1/2
0130.00
5,000,000,000.00
10,000,000,000.00
15,000,000,000.00
20,000,000,000.00
25,000,000,000.00
30,000,000,000.00
35,000,000,000.00
40,000,000,000.00
45,000,000,000.00
Apple App Store Downloads
Source: BI Intelligence
APPS ANALYTICS ENGAGEMENT
“THERE ARE MANY APPS.”– TheFacts.com, 2014
5CONFIDENTIAL |
2010 2011 2012 2013 2014 2015 2016 2017 20180
50,000
100,000
150,000
200,000
250,000
300,000
350,000
Other
Shopping Center Malls
Universities/Educational Institu-tions
Sports Venues/Stadiums
Hotels/Resorts
Airports
Small Retail Stores
Dining/Beverage
Food and Grocery
Large Retail Stores - DIY/Warehouse/Electronics
Clothing
MARKET: Location Intelligence Analytics
Source: ABI Research
80%+ growth
in 2014
Num
ber o
f Bus
ines
ses
Usi
ng L
I Ana
lytic
s (m
illio
ns)
APPS ANALYTICS ENGAGEMENT
“BRANDS ARE GROWING IN-LOCATION ANALYTIC
PROGRAMS.”– TheFacts.com, 2014
6CONFIDENTIAL |
2011 2012 2013 2014 2015 2016 2017 20180
200
400
600
800
1,000
1,200
1,400
1,600
RoW
Asia-Pacific
Europe
North America
Num
ber
of E
ngag
emen
t A
pp D
ownl
oads
(M
illio
ns)
300%+
growth in
2014
2014: The Launch Year For Location-Enabled Shopping AppsMARKET: Location Intelligence Mobile Engagement
Source: ABI Research
APPS ANALYTICS ENGAGEMENT
“BRAND EXPERIENCES USING MOBILE ENGAGEMENT ARE
EXPLODING.”– TheFacts.com, 2014
7CONFIDENTIAL |
SOLOMO: SMART LOCATION PLATFORM
SMART APPLICATIONS
SMART LOCATIONS
WELCOME TO THE
EMPIRE STATE BUILDING
Digitally Connecting Locations
And Visitors
“AT SOLOMO, WE DO BOTH.”– TheFacts.com, 2014
analytics engagement
8CONFIDENTIAL |
SOLOMO ExchangeTM:The First Smart Location Platform
9CONFIDENTIAL |
SOLOMO ExchangeTM: The First Smart Location Platform for Location Analytics and Mobile Engagement
What do Consumers get?
Local Engagement & Experiences
Personal Engagement & Experiences
Privacy Center
What do Businesses Get?
Real-Time Mobile Analytics
Contextual Offers & Content Delivery
Maps & Wayfinding
Infrared
Bluetooth
RFID
SOLOMOBeaconTM
GPSiBeacon
WiFi
APIAPI
Portal & Maps
Your branded
app
10CONFIDENTIAL |
AnonymousWiFi On
(App Not Necessary)
Traffic AnalyticsHeat Maps, Dwell Time, Visitors, Repeat Visitors,
Bounce Rates and much more
Checked-InCheck-In for Geo-Located
Content and Offers(WiFi On, App Necessary)
Customer ConnectionTwo-Way Permissioned
Dialogue Providing Geo-Specific Content and Offers
Signed-InSign-In for Personalized
Offers, Content and Experience(WiFi Not Necessary,
App Necessary)
Personal EngagementAccess to Customer Identity,
Preferences, and Intent
Consumers Businesses
SOLOMO ExchangeTM : Delivers Multiple Levels of Value
11CONFIDENTIAL |
SOLOMO ExchangeTM: Now Sensor AgnosticIntegrating New Technologies As They Release
<<Cool image here>>
Know Device Is in or Near a
Location
Understand How Close/Far Someone Is
from an Area of Interest
Determine Where Someone Is and Trace
Their Path
PresenceData
(WiFi, Cameras)
ProximityData
(iBeacon/Bluetooth)
LocationData
(WiFi, GPS, RFID)
12CONFIDENTIAL |
SOLOMO SMART LOCATIONS: How it works
SOLOMO Beacon w/WiFi and Bluetooth antenna
BLE device such as Estimote iBeacon
Existing Cisco infrastructure
Complete analytic and engagement coverage
14CONFIDENTIAL |
ANALYIC & ENGAGMENT VALUE
15CONFIDENTIAL |
• Guest Relations: • Automate mobile service request messages based on location • Integrate chat, voice or employee alerts for a guests’ location• Reduce wait times through employee assistant automations
• Feedback: • Deliver real-time surveys and collect feedback
during the experience
• Customer Experience: • Create second-screen experience with digital signage• Greet customers by name
• Integrate Loyalty Programs: • Present offers based on the recipient's preferences• Send messages showing progress to next reward• Offer rewards in exchange for sharing to friends
• Scale Content: • Reuse audio, video and images from other media to
create an integrated experience
Customer Service
Marketing & Advertising
Applying Analytic Insights
• Smart Staffing• Do I have enough store associates?• Staff the right type of people at the right time
• Employee Training• Deliver employee product training or product sales
scripts based on their location
• Asset Inventory• Monitor asset to identify location, notify employees
and streamline production
Data is the voice of the customer
• Optimize Merchandising• Which regions are performing well?• Which regions are slipping?• What are the peak traffic hours?
• Revenue Models• Adjust tenant rent or exhibitor costs on traffic numbers• Charge partners for engagement impressions
Strategy
Workforce & Productivity
16CONFIDENTIAL |
Scale content delivery to increase member satisfaction with localized mobile touch points
REVEAL UNDISCOVERED EXPERIENCES
Connect to profiles to personalize content further
Provide images based on location showing proper
technique
Deliver videos based on location describing machines
or workouts
17CONFIDENTIAL |
Increase revenue by delivering localized messages and offers on behalf of partners
REVEAL UNDISCOVERED EXPERIENCES
Connect to profiles to personalize cross promotions
further
Test, scale and measure promotions to gauge strategic partnerships
Partner with other health conscious organizations to
send contextual promotions
18CONFIDENTIAL |
Enhance and streamline corporate health club programs with localized mobile touch points
REVEAL UNDISCOVERED EXPERIENCES
Integrate with member profiles to personalize
messages
Integrate with existing health club apps or corporate
branded apps
Check-in members through their phone, with no card, fab
or badge
19CONFIDENTIAL |
Contextual patient education & alternate
scheduling choices while waiting
Workflows Improvement by analyzing paths of
travel & dwell
Locate mobile equipment and shared
resources
Hospital Information, Maps and Way-Finding
Cloud Platform that can provide location and identity for:
Deliver Indoor Maps And Routing To Improve Hospital Operations & Patient Satisfaction
20CONFIDENTIAL |
ENTERTAINMENTTraffic Analytics, Indoor Maps, Find-My-Seat Routing, Concession Engagement and Merchandise Lead Generation
Personalized Fan Location, Itinerary and
Offers
Game Information, Maps and Direction
Routing
Showcase promotional activities, merchandise
deals and more
Locate & Engage Fans In Targeted Sections
Cloud Platform that can provide location and identity for:
21CONFIDENTIAL |
Guests’ Personal Location, Itinerary And
Offers
Customer ServiceLOB Applications And
Engagement
In-terminal Crew Member Check-in And
Location
Locate & Engage Passengers
Not At Gate During Boarding
Cloud Platform that can provide location and identity for:
In-terminal Analytics To View Passenger And Crew Location & Paths-Of-Travel
AIRLINE/AIRPORT OPERATIONS