User Experience Design

Post on 28-Jan-2015

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Online presence for a Design Store

transcript

Making of nidus online

www.nidus

The making of nidus online …………..

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1 Comparative Analysis of e-commerce site

2 : Site Objective

3 : User Need and Research

5 : Content Requirement

4 : process and Inferences

6 : structure building

7 : visual design

8 : interface

Process

Analyzing e-commerce website

The Comparative Analysis basis on:

Site Visual Aspects Information Design Interaction Design Technology

Sites like : ebay, puma, amazon, moma, sony, nikeid , ikea, nid etc

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sony.com

mcdonalds.pl Jonathenyuen.com

nikeid.com

Defining NIDUS…

While making nidus online it was very important for us to understand Mission, objective, Goals ,strategy and intent of nidus store. We started working on understanding Nidus better. We got in touch with the management who were involved in setting up Nidus trying to understand their perspectives.

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• Connecting NID's good designs to the outside world thereby establishing a direct interface with the people Online.

•Providing a testing ground for validating the design ideas developed by NID students/faculty/technical staff through direct consumer feedback.

•Encouraging more people to visit the Institute's public interface areas like Design Gallery, Design Shop, etc., thereby getting directly or indirectly exposed to Design.

•Promoting further the “NID Brand”, as also the work of students, faculty and alumni.

•Providing an interface and platformfor budding design.

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Objective

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User Segmentation

BuyerPeople who want to understand, share, buy good Indian design.

AdministratorPeople involved at the front, middle and back end of the application.

SellersDesigner and artist involved in selling their products

Mr Shirsh is a student in a PG course of design for Retail Experience at National Institute of Design in Bangalore. He uses a computer in his work, but he's a student. A computer is very important in his life. He can gather mostly information what is need him and used as an entertainment device. Some time used to purchase online products

Persona 1

Persona 2

Mr Sasi Kumar T is an PG in management and doing his business. He uses a computer in his work, but he's a trader by profession. A computer is very important in his life to gather information and some time also use for shopping online and is also used as an

entertainment device.

Persona 3

Mr Savele is an Administrator for NIDUS at NID Bangalore. He uses a computer in his work, but he's a Admin - accountant by profession. A computer is very important in his life to gather information and to handle all the accounts by tally and for the data history of the accounts and purchase and sell of the products.

Personas

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User Need and Research

Gathering of data after Interviews and Questionaire

After coming out with user personas we also came out with needs through questionnaire.

•The major needs included security, less navigation, limited clicks as per online requirement.•Design should be simple and reachable. It should also be accessible. •Designers and artisans work should be promoted.•Design Awareness.

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ABOUT NIDUS

MINGLE BOX

Discussion forum

Designers

PRODUCTS

Shopping cart

Feed back

video

Gift ideas login

address

promotions

subscription

FAQ s

Tell a friend

catalogue

inspiration

360 view

JOURNALS

philosophy

Special offer

Initial features

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Mind Map of Features

NID

Mind map

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Open card sort

Process and Inference

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Card sort

Questionnaire

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People mostly use Cash and rarely used Credit cards. For good experience in shopping; people need the product searching time should be minimum. A shopping environment should be interactive and not cumbersome. Mostly people like to buy products which are not tangible.The time and costing of delivery should be minimum.

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Structure Planning

Potential FEATURES DESCRIPTION CONTENT REQD

About nidus

Interact

Join us!

Products

This feature would include the events, history and topics related to nidus

A section were all the designers and Non Designers could interact.

Register as members of nidus and Be a part of the online community

A section that features all the productsAvailable at nidus

•Documented history of nidus•Talking to people involved in nidus•List of events on nidus

•Design related topics.•Blog•Topics initiated by design thinkers

•Member logins.

•List of products.•Product details•Designer details.

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SECTIONS PAGES CONTENT

About nidus Will be present in the home page,sub divided by features leading it.

• history of nidus• designers at nidus

Products Will be present in the home page,sub divided by features leading it.

• gift ideas• accessories• interiors• life style apparels

Interact

Contact us

• discussion forum• Email• Video• News

Will be present in the home page,sub divided by features leading it.

Will be present in the home page,sub divided by features leading it.

• nidus mail id• telephone number

Content survey/inventory

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Wire Frame

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Prototyping techniques

Low Fi Prototype

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Task Flow

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Site map

About Nidus

Objective

People List of designer List of Artist List of Admin

History

Let’s Meet @ Nidus Blog

New Topic Discuss Topic Latest Topic

About Nidus

Objective

People List of designer List of Artist List of Admin

History

Let’s Meet @ Nidus Blog

New Topic Discuss Topic Latest Topic

What’s in Nidus

Category Ceramic Leather Books Terracotta Garment Home Furnishing

Gift Idea Rs 100 – 500 Rs 500 - 1000 Rs 1000 – 3000 Rs 3000 – 5000 Rs 5000 – 7000 Rs 7000 - 10000

Terms and Conditions FAQ Contact Us Sitemap Store Location Login Subscription

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Visual design

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Nidus store

24Color graphic

Mood Boards

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Indian cultural

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Composition

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Interface Design

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Interface design 2

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Final Interface composition

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Thank You

Group

Usha singh . Pallavi Naik . Sachin Rathi . Prabuddha vyas