Mobile User Experience Design

@MKE_UXJuly 14, 2010

Mobile User Experience Design

• Connectivity• Context• Accessibility• Simplicity

Overview

CONNECTIVITYConnectivity provides the ability to enhance an experience by including content, competition, and conversation.Connectivity provides the ability to enhance an experience by including content, competition, and conversation.

CONTEXTThe right things…

…in the right places.

Personal, Private, Intimate

Personal, Private, Intimate

Personal, Private, Intimate

Contacts

Twittelator

HootSuite

Foursquare

Fluent News

ESPN Sportscenter

Search

Google App: Images

Search

Google App: Images

Google Maps: Local

Search

Google App: Images

Google Maps: Local

Fluent News: News

Search

Google App: Images

Google Maps: Local

Fluent News: News

Career Builder: Jobs

Search

Predictive Search

Predictive Search

Location

The more you understand about a user’s location, the better you can shape their

experience.

CONTINUITY

“Continuity does not rule out fresh approaches to fresh situations.”- Dean Rusk

CONTINUITY

Partial Attention

Constant Interruption

Partial Attention

Constant Interruption

Partial Attention

Constant Interruption

Sync

Whispersync

Resume…

ACCESSIBILITYCatering to constraints

ACCESSIBILITY

Interaction Paradigms

Touch

Touch

Accelerometer

Accelerometer

Accelerometer

Accelerometer

Voice

Speed

S i n g l e Ta s k F o c u s

S i n g l e Ta s k F o c u s

Linear Experience

A CB

Linear Experience

Linear Experience

A/B Decisions

S c a l a b i l i t y

S c a l a b i l i t y

S c a l a b i l i t y

S c a l a b i l i t y

S c a l a b i l i t y

S c a l a b i l i t y

S c a l a b i l i t y

Size Matters

“Simplicity is the most difficult thing to secure in this world; it is the last limit of experience and the last effort of genius.”

- George Sand

Take-away

• Connectivity often defines a user’s context• Successful strategies focus on delivering value

to users in context• Platforms will continually evolve, be flexible

and anticipate change• Focus on one task at a time, make that task

easy to accomplish• Prototype early and often

-Leonardo da Vinci

End“Simplicity is the ultimate sophistication.”

-Leonardo da Vinci

End

APPENDIX

Market Share: Web Consumption in North AmericaQuantcast June, 2010

Smartphone Growth

• Gartner claims a 48.7% increase in smartphone sales of 54.3 million units in Q1 2010 compared to Q1 2009

• IDC pegs growth at 56.7% on 54.7 million units for the same period.

Mobile OS Growth

• Gartner claims that sales of Android-based phones increased 707% year-on-year

• Apple's iPhone OS also saw growth from 10.5% in 1Q09 to 15.4% in 1Q10

• RIM was down from 20.1% to 19.4%• Symbian dropped from 48.8% to 44.3%

Spiral Model