Post on 14-Jul-2015
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Topics To Be Covered Today 1. Introduction 2. Ways of Doing User Testing 3. Case Studies 4. When to Test 5. Demo
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Introduction
• What is user testing?
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Introduction
• A method by which users are asked to perform certain tasks in an effort to measure the product’s user friendliness, task time, and how user feel about the usage experience.
• Think Aloud!
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User Testing For The Digital World
Test websites/apps to find usability issues (where users are confused, why they are leaving)
UX Myth
“YOU know a lot about your service & website, you are passionate about it.”
“Your USER doesn’t necessarily care.”
YOU are NOT your USER no matter how good you think you are
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2 Ways of Doing Usability Testing
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(i) In Person Testing
2 Ways of Usability Testing
(ii) Online User Testing
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1. Set up test questions
2. Look for participants
3. Arrange time to come in and availability of user and facilitator
4. Wait for everyone to finish
5. Collect test results
6. Analyse test results
7. Reporting
(i) In Person Testing Cycle
3-4 weeks
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An Online Testing Cycle
1. Test Instruction
2. Testing with Users
3. Research & Analysis
6-7 days
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Faster & Lower Cost & Natural
Online Tester Matching
Customers
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Converting All User Experience Into Useful Marketing Data
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Education E-commerce Web Portal Entertainment
Some Of The Companies That We Help To Do Online User Testing
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Quality Assurance
Evidence Based
Understanding Users
Empowerment
Increase Loyalty
Value of user testing
Difference Between Testing Methods?
Quantitative Qualitative Google Analytics, Heat map, A/B Testing
User Testing (UX Testing)
Quantitative method tells you how many people come to the website, how many leave, how much time they stay on your website etc.
Qualitative method tells you why people are leaving and the reasons why users behave in a particular way. Both Quantitative and Qualitative methods are complementary to each other. You will need both methods to have a better understanding of your user’s behavior.
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Case Studies: User Testing Conducted Using Online Software
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Case Study 1
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Service Centre & Sales Outlet
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Case Study 2
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Which Design is the Best Based On User Testing?
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Case Study 3
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Mobile Apps Experience Testing The button design is not immediately obvious to the user as a ‘bookmark’ function.
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Quality Assurance
Evidence Based
Understanding Users
Empowerment
Increase Loyalty
Value of user testing
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When to Test?
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What Stages To Do User Research & Testing?
1. Research & Planning
2. Low-fi & High-fi Designs
3. Prototype
4. Development
5. Staging 6. Pre Launch
7. Post Launch & Monitoring
Continuous Improvement
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Testing on Competitors
User testing helps you benchmark your website and other competitor websites.
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Prototype User Testing
User testing helps you to learn about any critical issues with your user journey early on.
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1. If you want a great product, you have got to test.
2. Testing is a repeating process. 3. Testing with 1 user is better than none. 4. Testing with 1 user is better than testing
with 100 users near the end. 5. Testing insights will allow you to make
informed decision.
Facts to Remember
How to plan test instruction?
2. Non-leading questions Non-leading: Try to buy plane tickets for your family vacation. Leading: Press the red button and then click the 1st top left button with a airplane icon…
How Many Testers Do You Need?
Source:media.nngroup.com/media/editor/alertbox/20000319-user-testing-diminshing-returns-curve.gif
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Live Demo Any volunteer? It will be fun!
Being a Tester
1. Think Aloud
2. Say the Truth
3. It not testing your IQ
4. Give Suggestion
5. Say What You Like / Don’t Like
Moderator’s Role
1. Tour guide
2. Interrupt only when necessary
3. Don’t answer questions for tester
4. Ask questions starting with “What” or
“How” if tester becomes quiet
Winner of People’s Choice Award of Global Innovation through Science & Technology by the U.S. Department of State
Media Coverage
Online User Testing Software