User Types & Player Types in Gamification

Gamified.uk @daverage

My Definition(s) of Gamification• Gamification is the process of improving system

and people's experiences using lessons, techniques, and elements taken from games.

• The use of game design metaphors to create more game-like and engaging experiences

Put Simply

Targeted Gamification

Player Types

Meant for Games

By Timothy Saccenti and Mr Toledano

And People Who Look Like This

Not The Real World

And People Who Look Like This

Motivation RAMP

RelatednessAutonomy

MasteryPurpose

User Type HEXAD

Game Elements

Supporting Free Spirits

 Austrian Institute of Technology and HCI Games Group, Games Institute, University of Waterloo

Supporting Achievers

 Austrian Institute of Technology and HCI Games Group, Games Institute, University of Waterloo

Supporting Socialisers

 Austrian Institute of Technology and HCI Games Group, Games Institute, University of Waterloo

Supporting Disruptors

 Austrian Institute of Technology and HCI Games Group, Games Institute, University of Waterloo

Supporting Players

 Austrian Institute of Technology and HCI Games Group, Games Institute, University of Waterloo

User Types Instance Based on 326 Responses

Free Spirit28%

Philan-thropist

27%

Achiever

18%

So-cialiser

12%

Player10%

Disruptor6%

Free Spirit Philanthropist Achiever Socialiser Player Disruptor

Get in Touch

Gamified.uk

@daverage

andrzej@gamified.uk

Thank You!