MoneyballHow Analytics Improves FundraisingPRESENTED BY DENNIS MCCARTHY

DONNA WILKINS

What should I do?

M&M

Charity Dynamics TEMpO™ Technology Engagement MOdel

Strategy for managing the pace and prioritization of online investment

• Inherently come and go• Drive awareness, audience,

response• Require incremental

investment

• Built to last• Provides utility• Manages growing

constituency• Unites disparate campaigns

• Ensures ongoing engagement• Maximizes campaign

investment• Converts from campaign to

mission-oriented supporters

CMO+

CTO / CIO

1. Do-It-Yourself

2. Integrated Fundraising

3. Mobile

3 Buckets

Do It Yourself

Integrated Marketing

Mobile

M&M

• User generated video content• Who are you constituents?

• Age / Race / Gender• Transparent loyalty programs• Valuing acceleration

What’s Next

• Nten / CD Donor Engagement Study• CD Interactive Investment Study• CD Blog

Learn More

Q&A

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Are you pumped up and ready to go?