Using Data to Future Proof Your Business Greg Dickason

OF YOUR LAST

GOT THEM?

50 LISTINGS,

DO YOU KNOW

HOW YOU

HIS AREA

HOW FRANCOIS

WON OVER 80%

OF LISTINGS IN

Hi Greg, its Francois.

Hi Francois.

I just sold the house up the road from you. It is the same size as yours and was built in the same year. I would love to pop over and take you through what we got for it and how it compares to yours and what buyers were saying.

BEHAVIOUR

MEASURE RESULTS

AND THEN

CHANGE THE

WORLD

SILICON VALLEY

NOW

DRIVES OUR

YOUR CUSTOMERS

ARE ALL

CONNECTED

THEY ARE ALL

MOBILE

AND THEY USE

ELECTRONIC

SERVANTS

THE

CLOUD

10

BIG

DATA

BIG

ANALYTICS

12

HOW CAN WE COMPETE WITH THESE?

Worldwide, there are which is a 14% increase year over year. According to a new study, Facebook knows when you’re going to get dumped.

In 1999, it took Google 1 month to crawl and build an index of about 50 million pages. In 2012, the same task was accomplished in less than 1 minute. Understood intent and responded to in less than 1 sec.

3,299,895,224 Google search today.

>1.59 billion Monthly active Facebook users.

UNDERSTAND EVERYONE

THESE ARE NOT WEBSITES

THEY ARE DATA FACTORIES

WHOSE AIM IS TO

15

AND THEY ARE OPERATING IN OUR SPACE

ONLINE BEHAVIOUR

PROPERTY OWNERSHIP BEHAVIOUR

FINANCE BEHAVIOUR

LIKELY TO LIST: 5X BETTER PREDICTION

LIKELY TO LIST: ++

TAKE CONTROL:

BECOME AN

ATTRACTION AGENT

REMEMBER THIS

IS YOUR

CUSTOMER

Who should you talk to?

Can you work out the tyre

kickers from the genuine listers?

What should you say?

How do you achieve cut through?

Where should you say it?

Phone? Facebook? Mail

drop?

When should you say it?

Twice as likely to read on a

Thursday than a Monday

How should you

communicate?

Video 3X more attention than

text.

Won the Listing!

Measured and Learned!

RP Prospector Facebook targeting Look alike analysis

Talk to their needs. Competitor analysis.

“Give to Get”

Multi Channels Targeting the audience

where they are

When they search? Time of day? Day of week?

Auto generated videos Auto generated personal Stories?

Tweet? Video? Infographic?

THE WHO, WHAT, WHERE, WHEN & HOW

USING DATA TO

UNDERSTAND

WHAT WHO WHEN

USING DATA TO PRESENT

VIDEO REPORTS MAPS

EASY TO CONSUME INSIGHTS

21

MEASURE EVERYTHING

100:2 5:3 Ranking No 1 Last year: No 3

ONCE MEASURED, LEARN AND ACT!

I NEED TO OWN THIS

TO MORE OF MY

COLOURS WON!

23

KNOW HOW YOU COMPARE

INCORPORATE

OTHER

DATA SOURCES

WE’D LOVE TO BE

YOUR PARTNER

IN THE PROCESS