Using Facebook for Business

& Blogging Basics

Leah MessinaCEO & Founder

Sinuate Media - The Organic Marketing Company SM

June 10, 2009© Copyright Sinuate Media 2009

Facebook for Business

WHY FACEBOOK FOR BUSINESS?

Why should I care what someone is doing all day?

Who has time for this?

It is for kids. I don’t know what to say.

It is too confusing.

How is this going to help meincrease my business?

WHY FACEBOOK FOR BUSINESS?

200,000,000 Active Members 250,000 New Members EVERY DAY

WHO REALLY USES FACEBOOK?

194.3% Growth

29.6% Growth

20.6% Growth101.5% Growth

276.4% Growth

Facebook Features & Updating Best Practices

StatusProfile Picture

Friend Requests

Live Chat

Friend Status

Updates

Friend Lists

News Feed

PERSONAL HOMEPAGE

Most Recent Status Update

AdsBasic Info & Networks

Responses to Status

Update

Friends

Wall

PROFILE

SEGMENTING FRIENDS INTO LISTS

PRIVACY FEATURES

WAYS TO INTERACT• Find People Interested in the Same Things as You• Connect with Existing Contacts on a Personal Level• Create an Application • Distribute Content• Set up a Fan Page• Promote Events• Start a Group• Advertise

GROUPS VS. PAGESGroups Pages

Who• Consumer to Consumer

What• Space for like-minded consumers to

share information & discussions (i.e. - virtual petitions where members indicate support for a cause )

Features• Can be public or private• Way of subscribing to get messages

from an organization• Doesn’t show metrics• Has “Officers”

Who•Business to Consumer

What•Distribution of official information & content to interested consumers

Features•Meant to be public•Discussion Forums•Polls •“Insights” – shows metrics•Has Administrators

• Add applications• Link other social networks• Pose questions• Share news regularly• Post videos

MAKING PAGES DYNAMIC

Why?• Ads are highly targeted

because based on behavior• Reporting is in real-time

ADVERTISING ON FACEBOOK

APPLICATIONS

Basics of Business Blogging

• Short for WEBLOG• Chronological online journal• Typically focused on a topic• Is opinionated• Links to outside sources• Can be 1 author or several• Can share multimedia: photos, links, videos, audio, text• Often contains a blogroll & comments

WHAT IS A BLOG?

• Show the personal side of a business• Share information quickly & easily• Set the record straight• Be a resource• Connect with the media

WHY BLOG?

HOW TO GET STARTED

• Blogger• TypePad• WordPress

www.sinuatemedia.com/blog

HOSTED VS. STAND ALONE BLOGS

blogthatmommy.blogspot.com puckupdate.com

Hosted Stand Alone

ComplexStand Alone

Flexibility

SimpleHostedLimited Options

WHAT MAKES YOUR CONTENT RELEVANT

• Research conversation• Find influencers• Pitch your product or service

HOW TO USE BLOGS FOR MARKETING

CONVERSATION MONITORING TOOLS

• Your name• Your company name• Your products’ names• Key managements’ names• Your tagline• Competitors names• Client’s names• Business partners

WHAT TO MONITOR

• Where will you get content?• How often are you committed to sharing information?• Do you see blogging long term?• What do you hope to get out of blogging?• Do you plan on putting ads on your blog?

THINGS TO CONSIDER

CONTACT INFO

Leah MessinaCEO, Sinuate Media

leah@sinuatemedia.com443.992.4691

Twitter: @leahmessina, @SinuateMediawww.sinuatemedia.com

www.sinuatemedia.com/blog

Appendix

• Wall – section of a user’s profile where friends can post comments• Wall Post – a comment left on someone’s profile• Wall-to-Wall – screen that shows comments between 2 specific people• Box – part of a user’s profile where they can add applications• Networks – feature that lets users see &

connect with people from a certain geographic region or school

FACEBOOK TERMS TO KNOW

• Fan – a user that signs up to be a member of a company’s fan page• News Feed – Twitter-like feature which lists updates from a user’s

network• Facebook Friend – someone who you are friends on Facebook but not in

real life• Facebook Connect – Developer center for those looking to integrate

Facebook into websites & build applications

FACEBOOK TERMS TO KNOW

Measuring Success

• # of Friends• # of Friend Requests• # of Comments• # of Fans (for Pages)• # of Views on Content• # of “Likes”• # of Discussions

WHAT TO LOOK FOR

Fan Page Demographics Sample Comments

Fan Page Traffic• 1,019 Total Pageviews• 36 Total Photo Views• 88 Total Video Plays•Traffic peaked on days when new content was posted

Contest announcement sent out

New videos posted

Contest winners announcedI Heart Matt Iseman Group posts

announcement

EXTRACTING DATA FROM FACEBOOK

• What’s the schedule for releasing new content?• Are you responding to friend requests & messages?• What’s your strategy for reacting to news?• Are your social profiles linked together?

LONG-TERM SOCIAL MEDIA STRATEGIES