Using Facebook to Connect with Customers

transcript

Using Facebook to

Connect With Customers

OutlineQuestions from Librarians

Introduction to Facebook

Uses for Facebook

Hands-On Workshop

Summary / Conclusions

What is Social Networking?

A way to connect with friends, family and colleagues online

Websites that help connect you with people with similar interests to you

Online tools that keep connected to your customers and patron base

Keyword: CONNECT

Why Social Networking?It’s where your patrons are

One place to keep all contacts

Email is not as popular as it used to be

A new way to deliver news and information

Why Facebook?Outreach opportunities

Virtual networking with librarians

Advertising opportunities

Your patrons are there! (or will be soon)

Facebook & Your PatronsExtremely popular

Most popular website among young adults (18-24)

More Facebook StatsMore than 100 million active users

Facebook is the 4th most-trafficked website in the world

Over 55,000 regional, work-related, collegiate, and high school networks

More than half of Facebook users are outside of college

The fastest growing demographic is those 25 years old and older

Your Library on Facebook

Your Group on Facebook

Facebook Applications

Let’s Get StartedCreate a Facebook account

Find Friends

Update Your Profile

Set up your privacy

Create a page for your library

Find Applications

…. and more

Thank You

Nicole C. EngardOpen Source Evangelist, LibLime

nce@liblime.com

Technology