Post on 11-May-2015
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Using ICT for fish marketingThe EFMIS model in Kenya
SMS5565SMS5565
R.O Abila, W. Ojwang, A. Othina, C. Lwenya, R. Oketch, R. OkeyoKenya Marine & Fisheries Research Institute
SupportingInstitutions
Host institution
Initial pilot on L. Victoria
Up-scaled phase to all Kenya fisheries
Study on viability of ICT in fisheries
Presentation outline•Background•Project objectives•Implementation arrangements•System design•Achievements•Challenges• Sustainability• Future prospects
•Background•Project objectives•Implementation arrangements•System design•Achievements•Challenges• Sustainability• Future prospects
BackgroundFisheries in Kenya's economy GDP, incomes, food, employment, foreign exchange Total production = 150,000 MT Value of landed fish = USD 125 Million Exports value = USD 60 Million 70,000 fishers; 500,000 fish traders & related activities
7 fish processing firms; Many cooperatives
Lake Victoria (Kenya) 90% of fish production
95% of fish export
Fisheries in Kenya's economy GDP, incomes, food, employment, foreign exchange Total production = 150,000 MT Value of landed fish = USD 125 Million Exports value = USD 60 Million 70,000 fishers; 500,000 fish traders & related activities
7 fish processing firms; Many cooperatives
Lake Victoria (Kenya) 90% of fish production
95% of fish export
Local National Regional (EAC states; S.
Sudan) International - (To EU,
Middle East, Asia etc.)
Scope of fish trade
Local National Regional (EAC states; S.
Sudan) International - (To EU,
Middle East, Asia etc.)
Key Marketing issues
•Deficiency in market information & trends•High price disparities between landing sites/ markets•Price margins for middlemen•Post-harvest losses•High marketing costs•Low income to fishers and traders
•Deficiency in market information & trends•High price disparities between landing sites/ markets•Price margins for middlemen•Post-harvest losses•High marketing costs•Low income to fishers and traders
Objective of EFMIS(Enhanced Fish Market Information Service)
To enhance fish trade and incomesthrough easy, cheap and faster access tomarket information
To enhance fish trade and incomesthrough easy, cheap and faster access tomarket information
Expected impacts/ benefitsContribute to;•Enhanced trade and incomes through;
•Improved pricing system and prices•Reduction in post-harvest losses•Reduction in marketing costs•Greater awareness of market trends
Contribute to;•Enhanced trade and incomes through;
•Improved pricing system and prices•Reduction in post-harvest losses•Reduction in marketing costs•Greater awareness of market trends
KMFRI -EFMIS
INSTITUTIONAL ARRANGEMENT
BENEFICIARIESBMUs (Fishers, traders, processors)Cooperative organizationsFish farmersFish consumers
KMFRI -EFMIS
System design
Cell net
Serviceprovider
Cell net
Fishing gearsuppliers
Key Features A system for generating fish market informationfrom 180 landing sites, markets, input suppliers
A Data Centre at KMFRI - synthesis and packaging
Access by SMS short code 5565; Automated rapidresponse (< 10 secs).
Accessible 24 hrs; from anywhere in Kenya
Dissemination also by internet, radio, newspapers
A system for generating fish market informationfrom 180 landing sites, markets, input suppliers
A Data Centre at KMFRI - synthesis and packaging
Access by SMS short code 5565; Automated rapidresponse (< 10 secs).
Accessible 24 hrs; from anywhere in Kenya
Dissemination also by internet, radio, newspapers
DATA TYPES
Frequency of data input: Daily Fish prices at Landing sites, markets Fish Quantity at landing sites, markets No. of fish trucks at landing sites Basic weather information
Send: MARKET NAME to 5565.Response within seconds
• e.g. Mbuta; 120Ksh; 30kgs; Dry weather; 4pm
DATA TYPES
Frequency of data input: Daily Fish prices at Landing sites, markets Fish Quantity at landing sites, markets No. of fish trucks at landing sites Basic weather information
Send: MARKET NAME to 5565.Response within seconds
• e.g. Mbuta; 120Ksh; 30kgs; Dry weather; 4pm
DATA TYPES
Frequency of data input: Daily Fish prices at Landing sites, markets Fish Quantity at landing sites, markets No. of fish trucks at landing sites Basic weather information
Send: MARKET NAME to 5565.Response within seconds
• e.g. Mbuta; 120Ksh; 30kgs; Dry weather; 4pm
DATA TYPES
Frequency of data input: Daily Fish prices at Landing sites, markets Fish Quantity at landing sites, markets No. of fish trucks at landing sites Basic weather information
Send: MARKET NAME to 5565.Response within seconds
• e.g. Mbuta; 120Ksh; 30kgs; Dry weather; 4pm
TILAPIATILAPIA
NILE PERCH
DAGAA
Documented standard proceduresTrained data collectors and entry staffManual data verification and inputInternal Quality Monitoring teamExternal monitoring and evaluation
Documented standard proceduresTrained data collectors and entry staffManual data verification and inputInternal Quality Monitoring teamExternal monitoring and evaluation
Achievements
A total of 180 landing sites involved 150 Lake Victoria10 Lake Turkana10 Marine fisheries10 Lake Naivasha
40 markets About 50,000 SMS received 1,000 receive monthly bulletins
Achievements
A total of 180 landing sites involved 150 Lake Victoria10 Lake Turkana10 Marine fisheries10 Lake Naivasha
40 markets About 50,000 SMS received 1,000 receive monthly bulletins
Monthly Fish Market Information BulletinsMonthly Fish Market Information Bulletins
MONTHLY PRICE TREND
0
50
100
150
200
250Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Jul-10
Aug-10
Sep-10
Oct-10
Nov-10
Dec-10
Jan-11
Feb-11
Mar-11
Nile perch Tilapia Dagaa
Nile perch Tilapia Dagaa
Jul-09 135 107 60
Sep-09 145 126 72
Nov-09 150 121 76
Jan-10 153 128 72
Mar-10 162 136 75
May-10 146 138 105
Jul-10 160 145 105
Nile perch Tilapia Dagaa25% 91% 137%
0
50
100
150
200
250Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Jul-10
Aug-10
Sep-10
Oct-10
Nov-10
Dec-10
Jan-11
Feb-11
Mar-11
Nile perch Tilapia Dagaa
Jul-10 160 145 105
Sep-10 170 152 108
Nov-10 160 161 117
Jan-11 153 180 121
Mar-11 169 204 142
Communication and outreach
Media and Publicity
Incentives for BMUs (fishers)Provide low cost mobile phonesProvide air time credit every month support BMUs to events organized by the projectTrain selected BMUs for project data collectionProvide publicity materials e.g. T-shirts, posters,
brochuresShare revenue generated by the project with
BMUs.Attract other organizations to enhance business
capacity of the fishing community.
Provide low cost mobile phonesProvide air time credit every month support BMUs to events organized by the projectTrain selected BMUs for project data collectionProvide publicity materials e.g. T-shirts, posters,
brochuresShare revenue generated by the project with
BMUs.Attract other organizations to enhance business
capacity of the fishing community.
Meeting information needs of differentstakeholders (Fishers, fish traders, farmers)Non-cooperation of some key playersPublicity & awareness creationMaintaining contribution of BMUs Dealing with highly diverse productsLack of clear standards on quality & pricing Sustaining the system
Meeting information needs of differentstakeholders (Fishers, fish traders, farmers)Non-cooperation of some key playersPublicity & awareness creationMaintaining contribution of BMUs Dealing with highly diverse productsLack of clear standards on quality & pricing Sustaining the system
Sustainability
• Minimal user charger fee•Institutional ownership•BMUs play a bigger role•Private sector support•Incorporate business ideas
• Minimal user charger fee•Institutional ownership•BMUs play a bigger role•Private sector support•Incorporate business ideas
RelevanceHigh demand for information servicesPublic interest nationally, regionallyWithin policy framework e.g. NFP, EACIn line with current development trendsCan incorporate new business ideas
RelevanceHigh demand for information servicesPublic interest nationally, regionallyWithin policy framework e.g. NFP, EACIn line with current development trendsCan incorporate new business ideas
What is the future? A lot of interest nationally, regionally andgloballyMore information packages
Aquaculture
Fishing inputs
Scientific data e.g. SMARTFISH
Up-scaling and adapt for•East Africa & COMESA
A lot of interest nationally, regionally andgloballyMore information packages
Aquaculture
Fishing inputs
Scientific data e.g. SMARTFISH
Up-scaling and adapt for•East Africa & COMESA
•KMFRI
•ILO
• EU
•NCST
Thanks! Asante sana
•KMFRI
•ILO
• EU
•NCST