Post on 15-Apr-2017
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The UK’s largest video influencer network
And this guy
How to run a successful influencer campaign
1. Choose the influencers
2. Price the influencers
3. Create the content
4. Distribute the content
5. Aanalyze and scale
1. Choose the influencers
ZOELLA IS DEAD
Focus on the micro influencer
2. Price the influencers
Content vs. Distribution
Affiliate vs. Up Front
Abundance Mindset
3. Creating the content
Don’t treat influencers as billboards. Use their human element
Don’t treat influencers as billboards. Use their human element
Nobody likes a control freak
Chips should be here
Give guidelines, not scripts
4. Distribute the content
5. Analyse & Scale
How to run a successful influencer campaign
1. Choose relevant influencers
2. Price through calculated CPM’s
3. Create engaging content
4. Test your distribution methods
5. Scale what works