Using LinkedIn to Grow Your Business

SHR Marketing, LLCStan Robinson

www.linkedin.com/in/stanrobinson

How do you:

Find the people you are seeking?

Cut through the noise of the internet?

Build trusted connections?

Challenge

It enables you to leverage your existing network to reach business resources.

It helps you to be found by those looking for your expertise.

It provides a channel for you to market to business professionals, though you must do this correctly.

Why use LinkedIn?

Started in 2003, went public in May 2011.

Largest online professional network – over 200 million members.

Originally designed to help professionals connect and map their personal networks.

LinkedIn Introduction

Profile Optimization (Foundation)

Connections (necessary for LinkedIn to work for you)

Strategy & Tactics

What’s most relevant for you?

LinkedIn helps you build 100% complete profile.

Professional photo. Location. Industry. Summary – with keywords. Experience - with descriptions & keywords. Skills – minimum of 5. Connections – minimum of 50.

Profile Optimization - I  

Here is what else you should add:

Headline – using keywords. Recommendations. Education. Websites. Twitter handle. What people should contact you for.

Profile Optimization - II

LinkedIn Profile

Bring your offline network online.

Need 100-200 connections.

Power of the network – introductions.

Determine criteria for whose invites to accept.

Quality vs. Quantity approaches

Build Your Connections

Advanced search.

Can use name, keywords, title, company, industry, location and school.

Shows how you are connected to people.

Can save 3 searches.

Business Intelligence

Advanced Search

Groups

Signal

Alumni

Edit Profile – Languages, Projects, Volunteering and other options.

Other Important Features

You can join up to 50 Groups.

Join your industry groups & prospect groups.

Groups expand your available connections.

Select a few groups to participate in.

Start your own Group

Groups

Make it topic, not company based.

You have to promote it.

You can message group once a week.

Establishes you as a thought leader.

Attracts people to you.

Start Your Own Group

Company Pages provide analytics on followers.

Visitors can learn about your products without leaving LinkedIn.

Ability to distribute content to all followers.

Ability to segment followers.

Company Pages

Company Page - Example

Pay per click or per thousand impressions.

Faster results than content marketing.

Target audience based on specific criteria.

See if your target audience is in LinkedIn.

LinkedIn Advertising

LinkedIn Advertising

LinkedIn Ad Set-up

LinkedIn Ad Targetting

Optimize your Profile.

Use Advanced Search.

Use Groups.

Set-up a Company Page.

Use LinkedIn Ads

Summary

Contact information:

Stan Robinson, Jr. Phone: 908-463-3485Email: shrmarketing@gmail.com    LinkedIn: www.linkedin.com/in/stanrobinson

Questions?