Using MASS

Post on 01-Jan-2016

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Using MASS. Mass = Size. Each element within the design (graphics, photos, lines, shapes, or text blocks) have their own mass relative to the whole piece. There is physical size and visual size. Guidelines For Using MASS. Use mass to convey a mood or provide emphasis - PowerPoint PPT Presentation

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Using MASS

Mass = Size

Each element within the design (graphics, photos,

lines, shapes, or text blocks) have their own mass relative

to the whole piece.

There is physical size and visual size.

Guidelines For Using MASS

Use mass to convey a mood or provide emphasis

As simple as using bold or

font size.

Use mass to create contrast.

TODDT O P O R S K I