Social Media +Social Marketing

For You andYour Organization

Marc Ross @ 2ndSixSession 1 Marc Ross @ 2ndSix

Session 6

Using Social Media for Crisis Communications

What is a crisis?

An unanticipated event or discourse that threatens your

organization, community or reputation

Action

Make sure social media efforts are message driven – not channel driven

Embrace moments and opportunities to grownetworks, lists and reach

Tap into all available resources

VolunteersLocal LeadersCelebrities

Train Social Media Ambassadors

Keep messages brief andto the point

Make sure you can receive input andbe open to two-way communications

Use social media to support and amplifya unified message

Have a Plan A

Have a Plan B

Have a Plan C

Forge partnershipsSeek alliesCollaborate resources

Remember your audience + focus on people

Avoid elitism

Be human

Speak like a real person

Practice how you would incorporate social mediainto your communications outreach

Use what works

Do the boring really well

Don’t chase technology

Build content in advance

Define target audiences

Secure buy-in senior leadership

Address cyber security issues

Examples

Develop Widgets

http://www.cdc.gov/Widgets/

YouTube

Twitter

Google Maps

Google Maps

Google Maps

Google Maps

Hashtag

SMSText Messaging

Dedicated + Private Networks

Fundraising

Communications

Search + Confirm

Q&A

Marc A. Rossmarc@2ndsix.com@marcaross@microadvocacy+1 (703) 598-3242Blog: advocacytwopointzero.comWeb: 2ndSix.com