Using Social Media Marketing to Get New Customers Now!

transcript

Using Social Media MarketingUsing Social Media MarketingTo Get New Customers Now!

Presented by Jeff KorhanNew Media Marketing Consultant

October 30, 2009

speaker@truenature.com630-774-8350

Purpose of All Marketing

Get Your Phone to Ring Get Your Phone to Ring So You Can Make a Sale!

©Jeff Korhan and True Nature® 2009

Wh S i l M di I t tWhy Social Media Important

Your Website is All About YouYour Website is Not Helpful Your Website is Not Helpful Your Website Hasn’t Been Updated in Years

Your Website Sucks! – and Google agrees, fthat’s why nobody can find it.

More Reasons Why Social Media is More Reasons Why Social Media is Important

Your Competitors Have the Same QualityY P i i Hi hYour Price is HighYour eZine is “Interruption Marketing” – it is driving business away!

Social Media is Permission Marketing!

Th Ch ll f W b M k tiThe Challenge of Web Marketing

How are my ideal customers searching for companies like me?

You Want to “BE” Where They are Looking.

S i l M di M k ti D fi dSocial Media Marketing Defined

Also referred to as New Media or Web 2.0. BlogsBlogsSocial Networking Sites

Complements Your Current Marketingp g

Understanding Social Media

Interactive (Web 2.0)User ControlUser-ControlMulti-Media Real-Time Social WebSocial Web

One Mega Social Community

R l ti hi ERelationship EconomyE ti l Q lit i E t d!Exceptional Quality is Expected!

All Things Being EqualAll Things Being Equal…..1. Visible2. Likeable3 Trustworthy3. Trustworthy

Business in the New Economy Business in the New Economy “The Beer Summit”

St t i M k ti PlStrategic Marketing Plan

Company Mission – What We DoSocial Media MissionSocial Media Mission

How We Do ItWhy Our Way is Better Why Our Way is Better Making an Emotional Connection

Get in the GameGet in the Game

1 P li d Bl1. Personalized Blog2. LinkedIn3. Facebook4 T itt4. Twitter5. YouTube

Y A M di M l!You Are a Media Mogul!

1. Specific Objectives2. Right Channels 3 Best Medium3. Best Medium

Your Blog:C t f Y S i l M di E iCornerstone of Your Social Media Empire

S f M lti M di C t tSource of Multi-Media ContentIncubator of IdeasCommunity ForumDifferentiatorDifferentiator100’s of Searchable Articles

Blogging is Storytelling with a PurposeBlogging is Storytelling with a PurposePurposePurpose

Visibility Reputation and AuthorityLeads or ReferralsLeads or Referrals

B i SEO St tBasic SEO Strategy

Social Media

The Source

BlogMedia

Inbound Li k

gLinks

WEBSITE

W b S h b K dWeb Searches by Keywords

1. Searches of 3 or 4 words – 47%S d Li k 15%2. Sponsored Links – 15%

Keywords Phrases

1. Location2. Expertise3 Credentials3. Credentials

Pl h ld f S i VidPlaceholder for Session Video

Search Engine Optimization

Today: Analytical Web1. Activity (Keywords)2 Inbound Links 2. Inbound Links

Future: The Humanized WebFuture: The Humanized Web

A t f S i l M di “P t”Anatomy of a Social Media “Post”

Strong TitleKeyword DensityKeyword DensityStory with a PurposeLi kLinksPhotos and VideoComments

S i l M di T h l T lSocial Media Technology Tools

Blog Hosting Platform C t d I t t C tiComputer and Internet ConnectionCamera Camcorder

Your “Corner Office”Social Media DatabaseResume

H i d W bHumanized WebFriends and FansPersonal

Global ReachGlobal ReachReal -Time Search Multi-Media Content

Tip: Place your Twitter address on your business cardon your business card

TransportabilityTransportabilityOwned by GoogleGlobal Reach

Pl h ld f S i VidPlaceholder for Session Video

Take Control of Your Business Now!Take Control of Your Business Now!

C t Y O S t Create Your Own System

Jeff’s System1. Weekly Video Blog Posty g2. Email post and video link to eZine list3. Push blog post to my Social Media sitesg p y4. Read and comment on other blogs 5. Use Ping.fm to update multiple sites 5. Use Ping.fm to update multiple sites

Y S Your Success 1. It’s a Social Platform for Building Community2. Relationships are Everythingy g3. Interactive Multi-Media – Engagement!4 Complements your Current Marketing4. Complements your Current Marketing5. A Systematic Approach Gets Results

Baby StepsBaby StepsBuild Your BioCreate Profiles on:

LinkedInFacebookTwitterTwitter

Observe – and CommentGet Better Stronger Bio share links etc Get Better – Stronger Bio, share links, etc.

I f t Infant G t G il ddGet a Gmail addressSet up your Google Profile Set Google Alerts

personal namepCompanycompetitors competitors

T ddlToddler

Start a Blog on Typepad or WordpressPractice your Message y gExperiment with Links, Images and Video

TTeenagerIncrease Blog FunctionalityIncrease Blog FunctionalitySubscribe to and Comment on Community Blogs Claim Your Preferred Username on:

LinkedIn, Facebook, Twitter, YouTubeDigg, Delicious, Stumbleupon, TechnoratiFlickr, Vimeo, Gmail, Wordpress, Bingp g

Ad ltAdult

Create a Facebook Fan Page for your Brand Increase Blog Sharing Capabilities Increase Blog Sharing Capabilities Consider:

CRM C t R l ti hi MCRM – Customer Relationship ManagerUsing Google Docs on Team ProjectsB ki U Y Bl d S i l M di Hi tBacking Up Your Blog and Social Media History

Jeff Korhan speaker@truenature.com

http://jeffkorhan comhttp://jeffkorhan.com

630 774 8350630-774-8350New Media Marketing Consultantg