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www.le.ac.uk/studentdevelopment
Student Development
Using social media to assist your Career
Matthew Mobbs
e: mjm33@le.ac.uk
web: http://mjmobbs.com
twitter: mjmobbs
www.le.ac.uk/studentdevelopment
What is social media
“a group of Internet-based applications which allows the creation and exchange of user-generated content.”Kaplan, Andreas M.; Michael Haenlein (2010). "Users of the world, unite! The challenges and opportunities of Social Media". Business Horizons 53 (1): 59–68
Watch: Social Media in Plain English
www.le.ac.uk/studentdevelopment
“In three to five years time I would expect not to be looking at CVs and doing most of my recruiting online using LinkedIn”
Graduate Recruiter – Accenture
www.le.ac.uk/studentdevelopment
What we’ll be looking a
• Why engage with social media
• Staying in touch
• How to engage with social media
• Protecting yourself
www.le.ac.uk/studentdevelopment
Why engage with social media
www.le.ac.uk/studentdevelopment
Why engage with social media
• Researching Careers
– Peer feedback on the recruitment process
– Chat to employers
– Improve you commercial awareness
• Creative job hunting
• Employers look for you
• Promoting yourself
www.le.ac.uk/studentdevelopment
Keeping Up with Employers
KPMG Graduate Recruitment
@KPMG_UK_LLP
Company profile
KPMG Channel
www.le.ac.uk/studentdevelopment
Keeping in touch
RSS Feeds and News readers
www.le.ac.uk/studentdevelopment
Blogs of colleagues and other who work in my field
www.le.ac.uk/studentdevelopment
Blogs of colleagues and other who work in my field
Journals and websites in my field of work
www.le.ac.uk/studentdevelopment
Blogs of colleagues and other who work in my field
Journals and websites in my field of work
Recommendations
www.le.ac.uk/studentdevelopment
Keeping in touchRSS Feeds and News readers
Blog Search Tools
Watch: Google Reader in Plain English
www.le.ac.uk/studentdevelopment
Keeping in touchRSS Feeds and News readers
Blog Search Tools
Watch: Google Reader in Plain English
Google Alerts (Email)
www.le.ac.uk/studentdevelopment
How to engage with Social Media
www.le.ac.uk/studentdevelopment
How to engage with Social Media
• Social
• Large companies have Fan Pages
• More professional
• Digital CV and achievements
• Large number of companies and groups of similar interests
• Networking
• Share ideas
• Commercial Awareness
• Job Search
– www.tweetmyjobs.com
– www.twitterjobsearch.com
www.le.ac.uk/studentdevelopment
How Twitter works
Been developing a new idea. Read on my blog http://mjmobbs.com
www.le.ac.uk/studentdevelopment
How Twitter works
Been developing a new idea. Read on my blog http://mjmobbs.com
@you I’ve done some work in that before
check this out http://joblogs.com
www.le.ac.uk/studentdevelopment
How Twitter works
Been developing a new idea. Read on my blog http://mjmobbs.com
@you I’ve done some work in that before
check this out http://joblogs.com
@you Really nice idea, why don’t we discuss
more over coffee
www.le.ac.uk/studentdevelopment
How Twitter works
Been developing a new idea. Read on my blog http://mjmobbs.com
@you I’ve done some work in that before
check this out http://joblogs.com
@you Really nice idea, why don’t we discuss
more over coffee
@greenguy @blueguy Thanks for your advice.
Lets work together
www.le.ac.uk/studentdevelopment
How to engage with Social Media
• Social
• Large companies have Fan Pages
• More professional
• Digital CV and achievements
• Large number of companies and groups of similar interests
• Networking
• Share ideas
• Commercial Awareness
• Job Search
– www.tweetmyjobs.com
– www.twitterjobsearch.com
www.le.ac.uk/studentdevelopment
LinkedIn Profile
• Summary
• Employment history
• Education
• Specialties and Interests
– Important for people to find you
• Recommendation
• Updates
• Connections
www.le.ac.uk/studentdevelopment
Get the most out of LinkedIn
• Create a full Profile
– Keep it up-to-date
• Get Recommendations
• Use Updates
• Make Connections
– Personalised
• Research Employers
– “Follow” for news and jobs
www.le.ac.uk/studentdevelopment
More in-depth reflection and writing
• Blogs enable you to write longer, more in-depth reflections into activities you engage in
• Can share via Social Media
• Help with applying for jobs
Wordpress
Blogger
Posterous
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Collating Evidence
WORK
£30.00
Team working
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Collating Evidence
Team Working
SkillsWORK
£30.00
Team workingTeam working
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Collating Evidence
Team Working
SkillsWORK
£30.00
Group Project
Team workingTeam working
Team working
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Why do this?
Team working
IT SkillsCommunication
Team working
Work Placement
Team working
IT Skills
Team workingTeam working
Communication
Team working
Networking
IT Skills
Networking
www.le.ac.uk/studentdevelopment
Why do this?
Team working
IT SkillsCommunication
Team working
Work Placement
Team working
IT Skills
Team working
Team working
Communication
Team working
Networking
IT Skills
Networking
What experience do you have of
working in teams?
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Example blog
http://mjmobbs.com
www.le.ac.uk/studentdevelopment
Digital Footprint
Google Yourself!
First Find your footprint
kgbpeople.com
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Protecting Yourself
• Keep it private
• Do you want employer, lecturers, colleague, your mum to see it?
• Check your Social Network Privacy Settings
– Outside and inside
www.le.ac.uk/studentdevelopment
Netiquette
• Build a positive presence
• Be polite; think about your approach
• Expand your network and make connections
• Build relationships over time
• Be sincere
• Decide on boundaries
www.le.ac.uk/studentdevelopment
Promoting yourself
• Link your sites together
• Add selected link to your:
– CV
– Business card
– Email signature
Matthew MobbsLearning Technologist Student Support and Development ServiceUniversity of LeicesterLE1 7RH
e: mjm33@le.ac.ukWeb: mjmobbs.comTwitter: @mjmobbsLinkedIn: http://uk.linkedin.com/pub/matthew-mobbs/7/381/48b
www.le.ac.uk/studentdevelopment
Horses for courses
Choose the networks that suit you
www.le.ac.uk/studentdevelopment
Thank-you
http://mjmobbs.com
• For all the resources used in this presentation and more: http://www.diigo.com/list/mjmobbs/leicester-award-and-social-media